IAB Australia and the Outdoor Media Association (OMA) have announced they are collaborating to curate the Powering DOOH 2023 Conference (lead image: IAB Australia CEO Gai Le Roy).
The one-day conference, taking place on 30 March next year, will present technical and practical content as well as strategic planning sessions around Programmatic OOH in Australia.
Le Roy said, “Our Attitudes to DOOH research released this year found that 83 per cent of agencies have used Programmatic and 48 per cent are considering it. Yet there continues to be large gaps in the market in terms of education and best practice for planning effective campaigns. We are excited to partner with the OMA and its members to curate the most relevant and essential content to fill this gap and demonstrate the massive potential of programmatic OOH.”
Charmaine Moldrich, OMA’s CEO added, “With our updated MOVE 1.5 which launched this year offering digital measurement, we have made it easier to plan and buy effective DOOH campaigns. We are also building an industry standard Impression Multiplier for Programmatic DOOH, as well as introducing standards that all our members will adhere to. For us, the natural next step is to bring this all to light and educate our members and the market on the efficacy and efficiency Programmatic DOOH brings. Given IAB’s leadership and expertise in the digital space it makes working with them to deliver Powering DOOH 2023 an obvious choice.”