The best in Out of Home were recognised last night at the 2025 Outdoor Media Association (OMA) Industry Awards, held at Crown Sydney.
It was a night of energy, celebration and recognition, shining a spotlight on the people who make the Out of Home industry thrive.
The Awards recognise professionals whose commitment, creativity and innovation continue to raise the bar.
More than 90 nominations were received this year, proof of the strength and growth of the OMA’s membership base.
“The atmosphere at Crown last night was electric. The Industry Awards are a rare moment for Out of Home to hit pause, come together, and celebrate our people. Congratulations to all our winners and finalists whose passion and creativity keeps our industry moving forward,” said OMA CEO Elizabeth McIntyre.
In addition, former JCDecaux CEO Steve O’Connor and the late Keith Forbes, formerly of Buckle Brothers, were inducted into the OMA Hall of Fame.
“Both are incredibly deserving, having contributed so much to the Out of Home industry. The moving tributes from industry stalwarts last night are a testament to the strength of their legacy, one that continues to shape what we see today,” McIntyre added.
Finalists and winners were chosen by judges:
- Adam Cadwallader, Managing Director, Motio;
- Brad Bishopp, CEO, Bishopp;
- Cathy O’Connor, CEO, oOh!media;
- Charles Parry-Okeden, Independent Chair of the OMA and MOVE;
- Ged Hart, Managing Director, Total Outdoor Media (TOM);
- Kirrily Hirst, Director of Sales, GoTransit;
- Kirsty Dollisson, Managing Director, TorchMedia.
The winners across 15 categories and Hall of Fame inductees are as follows:
Emerging Leader Award
Alex Hobbs – oOh!media
OMA Industry Award
Michael Cali – oOh!media
Excellence in Innovation Award
Sabarish Chirakkal – VMO
Outstanding Service Award
NSW | Two Winners: Adam Cadwallader – Motio Excellence in Innovation.jpg Jason Bell – oOh!media
QLD | Chris Tyquin – goa Billboards
VIC | Danielle Cameron – VMO
SA | Mark Williams – oOh!media
WA | Phil Dada – GoTransit Media Group
Rising Star Award
NSW I Brendan Murphy – Motio
QLD I Samantha Shakspeare – Bishopp Outdoor Advertising
VIC I Kate Sproule – oOh!media
SA I Maddison Caputo – oOh!media
WA I Dominic Driscoll – oOh!media
Excellence in Design & Construction
The Icon (Melbourne): JCDecaux & Hanlon Industries
Excellence in Field Work & WHS
Fernando Alfeirao, QMS Media
Hall of Fame
Keith Forbes (post-humous)
Steve O’Connor (former CEO JCDecaux)
