CMOs To Watch
CMOs to Watch, presented by Zenith, spotlights visionary leaders. As CMOs navigate digital transformation, data-driven strategies, and the demand for brand authenticity, this series delves into the innovations of those pushing the boundaries and redefining leadership. Discover how these powerhouses are driving impact and setting new standards in a series of exclusive interviews.
CMOs To Watch, Presented By Zenith: Mudgee Tourism CMO Beau Kassas Calls Out Marketing’s Massive Wastage Problem
Mudgee tourism boss thinks marketing has a wastage problem. And he's not talking about people who spit at wine tastings.
CMOs To Watch, Presented By Zenith: Stockland’s Natalie Warren-Smith On How ‘It’s A Great Time To Be Trying New Things’
It is a great time to try new things... unless of course you suffer from food neophobia.
CMOs To Watch, Presented By Zenith: How POLITIX’s Megan Voss Is Utilising Trends To Talk Directly To Customers
There's office politics and POLITIX office politics. Consider this a read on the latter.
CMOs To Watch, Presented By Zenith: How Sonava Group’s Renee Kraus Is Fast-Tracking Hearing Health In A Seven-Year Silence
Kraus is starting the conversation, but are people willing to listen before it comes too late?
CMOs To Watch, Presented By Zenith: How Krispy Kreme’s Aimee Cutajar Cooks Up Brand Love
Learn how Aimee Cutajar found herself in this most holey of roles.
CMOs To Watch, Presented By Zenith: Modibodi’s Justine Cusack Details The Challenges Of Not Having A Rulebook To Follow
The CMOs to Watch series regularly features category-smashing women. And we loved this chat with Justine Cusack in particular.
CMOs To Watch, Presented By Zenith: How RACV’s Candice Ayad Is Improving & Growing Demand
B&T chats insurance with Candice Ayad. Doesn't mention that our car is not, in fact, stored in a locked compound overnight.
CMOs To Watch, Presented By Zenith: Collective Wellness Group’s Caitlin Bancroft On Navigating An Overcrowded Fitness Market
B&T dons the lycra for this chat with Bancroft. Though fortunately for everyone it was a Zoom call.
CMOs to Watch: Posca’s Ed Stening On Turning A 2,000-Year-Old Elixir Into A Modern Global Brand
Posca Hydrate: it’s a 2,000-year-old Roman drink reinvented for today… and we promise, it’s better than it sounds.
CMOs To Watch, Presented By Zenith: Meet Dan Lacaze, The Creative Mind Powering Telstra’s Retail Transformation
Telstra's Lacaze says he'd like to have a crack at running Red Bull's F1 marketing but refuses to comment on favourite Spice Girl.
CMOs To Watch, Presented By Zenith: How Spotify’s Rosie Rothery Is Turning Up The Volume On Aussie Music
Rosie Rothery turns up the volume on all Aussie music. Not just Acker-Dacker.
CMOs To Watch, Presented By Zenith: Yvette Costi Had Interior Design Dreams, Now She’s Building The Heart Of Blooms The Chemist
Costi reveals her Roman empire of ads inside... hint, it includes gorillas.
CMOs To Watch, Presented By Zenith: Chloe Jones On Charting New Territory With Princess Cruises
Princess Cruises, of course, is for everyone. Not just those who enjoy dressing up as Disney characters.
AI Is Moving Fast & That’s Exactly What CMOs Need
AI might be moving fast, but B&T was very careful in getting off the high stools at this breakfast yesterday.
CMOs To Watch Presented By Zenith: Meet Kate Hornstein The Marketer In The Driver’s Seat Of BYD’s Brand Journey
Hornstein’s so strategic, she’d probably turn a desert island into a pop-up experience centre.
CMOs To Watch, Presented By Zenith: ANZ’s Ben Skelsey’s Recipe For Great Marketing? Chaos, Charisma & A Splash Of Wine
Ben's approach to marketing is like his cooking: bold, chaotic and always better with wine.
CMOs To Watch, Presented By Zenith: Maddie Jahnke Pours Herself Into New Role As Altos Tequila’s Global Brand Director
Pernod Ricard's Jahnke is packing her bag & moving to Mexico to run tequila. Which sounds hellish, if you ask us.
CMOs To Watch, Presented By Zenith: How Naysla Edwards Is Shaping AmEx’s Future From Fashion To F1
F1 is the talk of the town these days. Unless of course you're in Modena, of course.
CMOs To Watch, Presented By Zenith: Meet The Bonds Marketing Boss Breaking The Mould (And The Internet)
Meet Kedda, the person we all have to thank for the Robert Irwin Bonds ad!
CMOs To Watch, Presented By Zenith: How Intrepid Travel’s Louise Laing Is Using AI & Adventure To Reimagine Travel Marketing
Louise Laing is on a mission to change the face of travel marketing, so long as it doesn't mess with her Duolingo streak.
CMOs To Watch, Presented By Zenith: From Ski Slopes To C-Suite, Superloop’s Ben Colman Is Picking Up Speed
From speedy internet to speeding down the slopes, Superloops Ben Colman knows a thing or two about life in the fast lane.
CMOs To Watch, Presented By Zenith: ING’s Danielle Hamilton’s Lion-Hearted Marketing Approach
Selling insurance isn't easy - until someone has a crash, of course.
CMOs To Watch, Presented By Zenith: From Backpackers To Brand Builders – How Welcome To Travel’s Darryl Newby Is Redefining Youth Tourism
B&T reckons things you probably wouldn't take to a deserted island are electrical appliances.
CMOs To Watch, Presented By Zenith: Asahi’s Jemma Downey On Brewing Creativity & Crafting Brand Growth
Jemma Downey, general manager of consumer growth at Asahi Beverages, has built a career at the intersection of culture, commerce, and creativity. From crafting celebrity-driven campaigns with Jamie Foxx to shaping the brand strategies of industry giants such as Apple and Grey Goose—as well as Asahi—and she understands how to…
CMOs To Watch, Presented By Zenith: How Tourism Tasmania’s Lindene Cleary Keeps The Bottom Of Australia Top Of Mind
Cleary comes up north to visit B&T. Says she doesn't care for Sydney's current humidity.
CMOs To Watch, Presented By Zenith: Lisa Little-Cain On Bushwalks, Big Ideas & Brand Brilliance At Aldi
ALDI's Lisa Little-Cain gets the CMOs To Watch treatment. B&T unable to comment on the sleeping child in the photo.
CMOs To Watch, Presented By Zenith: How Shad Haehae Is Raising The Marketing Bar & Raising His Daughter Along The Way
OFX's Shad Haehae gets this week's CMO to Watch spotlight & declares the only thing better than Top Gun was Top Gun II.
CMOs To Watch, Presented By Zenith: Super Mum & Coles Super Marketer, Alex Piercy
Coles' Alex Piercy answers the big questions in our latest CMO to Watch. And not one mention of a big red hand.
CMOs To Watch, Presented By Zenith: Telstra’s Alita McMenamin On Brand, Balance & The Power Of Family
Telstra's Alita McMenamin's reveals all in B&T's CMOs to watch segment. We wisely steered clear of any Optus mentions.
CMOs To Watch, Presented By Zenith: 28 Group’s Tim White On Storytelling, Social Media & Sport
In our next CMO to Watch, B&T's put 28 Group's Tim White in the hot seat. Well leatherette can be unforgiving in summer.
CMOs To Watch, Presented By Zenith: Meet Zach Kitschke, Full Time Canva CMO, Part Time Snowboarding Superstar
Things turn icy when B&T probes Canva's global CMO Zach Kitschke. Well, not so much icy, but definitely snowboarder-y.
CMOs To Watch, Presented By Zenith: Meet Peita Golden, Telco Marketing Boss, Footy Fanatic & Future Pub Owner
CMOs To Watch spotlights the country's most impressive rising marketers - featuring Lindene Cleary, Jemma Downey &, here, Golden.
CMOs To Watch, Presented By Zenith: Peter Chapman On Driving Reflections Holidays’ Brand Transformation & Reimagining Camping
Camping is either an unbridled hell of pooing in a ditch or a glorious return to nature. This CMO thinks the latter.
CMOs To Watch, Presented By Zenith: Gardening & Dinner Parties, How Vinyl Group’s Alli Galloway Finds Peace Outside Of The Roaring Live Music Scene
Vinyl Group's Alli Galloway talks all things marketing music. The obligatory "favourite album" question gets asked too.
CMOs To Watch, Presented By Zenith: The Little Joys Behind Michelle Rowling’s Thrilling Life At Luna Park
There are few CMO roles where your customer is so happy they puke, but that's the case for Luna Park's Michelle Rowling.
CMOs To Watch, Presented By Zenith: Hawthorn FC’s Dan Hamer’s Next Big Partnership
B&T's got the spotlight on CMO movers & shakers. Here, Hawthorn FC's Dan Harmer gives us his best Hello, Dolly.
CMOs To Watch, Presented By Zenith: DrinkWise’s Part Time Builder, Part Time Marketer, Nathan Kent
Despite his love of DIY, B&T can't see Drinkwise's Nathan Kent in any "you can get it" VB ads anytime soon.
CMOs To Watch, Presented By Zenith: Mountain Culture’s Out-Of-This-World Bradley Firth
There's one sure-fire way to get yourselves in the pages of B&T: send us some booze.
