Spotlight on Sponsors

Welcome to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team.

Spotlight On Sponsors: F1 Gets A Taste Of Luxury With Moet & LV Deals

Like all our favourite parties, its set to be leather and Champagne at the F1 in Melbourne.

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Spotlight On Sponsors: Melbourne FC Doubles Down On Commitment To Healthy Living With Grill’d Partnership

B&T is interested in this news but mostly we are just proud we managed to mention Super Bowl without mentioning Taylor Swift.

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Spotlight On Sponsors: Olympic Gold Medalist Signs Cheesy New Partnership

You can tell how gouda a tennis star is by the quality of their sponsorships.

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Spotlight On Sponsors: Summer Of Tennis Well & Truly Underway With More Deals Than You Can Hit A Ball At

If you're keen on sweatbands, tight shorts and lunging, you'll want to check out our AO special section in this sponsorship wrap.

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Spotlight On Sponsors: The Biggest & Boldest Deals Of 2024

B&T reviews the huge year it's been in sports marketing. So huge, in fact, we've started watching the Wallabies again.

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Spotlight On Sponsors: Nike Extends NFL Partnership For Landmark 10 Years!

It's your weekly wrap of all things sports marketing, as Travis Head's moustache now naming its own price.

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Spotlight On Sponsors: Grey Goose Signs On With AO As Summer Of Sport Heats Up

This week's Spotlight on Sponsors shows the marketing power of the Oz Open which isn't reflected back in ticket prices.

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Spotlight On Sponsors: As The Year Winds Down, Sports Sponsorships Surge Into Overtime

Your wrap of what's happening in sports sponsorship, with some brands now sweating on Marnus Labuschagne's form.

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Spotlight On Sponsors: NRL Sponsorship Game Heats Up As Vegas Looms

Need to brush up on who's on the front of the shirts this coming sporting season? Consider this your cheat sheet.

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Spotlight On Sponsors: Sydney FC Sets Sights On Cancer Awareness With New Partnership

Coldplay concerts aside, there might be a lull in actual sport at present, yet not so when it comes to sports marketing.

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Spotlight On Sponsors: Chanel Locks In First Of Its Kind Sports Partnership

It's your weekly update on everything that's happening in sports marketing & a handy break from the US elections.

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Spotlight On Sponsors: Optus Doubles Down On Commitment To Aussie Veterans With Invictus Partnership

It's your weekly wrap on who's doing what in the sports marketing space. B&T's Cup tips to come next week.

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Spotlight On Sponsors: Queensland Cricket Locks In Ten Years With Toyota

It's all you need to know in the world of sport sponsorship & marketing. No opinion on Dave Warner's mooted Test return.

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Spotlight On Sponsors: Asahi Super Dry Extends Commitment To Rugby World Cup

It's B&T's weekly wrap of who's doing what in the sports marketing space. Yet no news on soggy pies at half-time.

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Spotlight On Sponsors: Summer Sports Incoming As A Number Of Organisations Score Major Deals

It's all you need to know in the world of sports marketing. Well, not are wooden spoon teams' sponsors after a refund?

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Spotlight On Sponsors: Brydens Lawyers Drops Tigers, Picks Up Jets

It's all that's happening in the world of sports sponsorship. Alas, no news on an uplift in sales of Katy Perry albums.

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Spotlight On Sponsors: NBL Secures Official Telco Sponsor In Major Deal

It's B&T's weekly round-up of who's doing what in the sports marketing space. And it's all bad news for Raygun.

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Spotlight On Sponsors: Toronto Maple Leafs Solves Two-Week Mystery With Tasty New Sponsorship Deal

Another big week in sports marketing & B&T has all the latest here. No news on the Columbians sponsoring Josh Addo-Carr.

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Spotlight On Sponsors: Crown Signs On For Oaks & Makybe Diva Stakes Day As Sporting Season Heats Up

It's your weekly wrap of who's doing what in the sports marketing space. Thankfully no talk of gambling ad bans.

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Spotlight On Sponsors: Perth Wildcats Secure Longest Partnership In NBL History

It's all you need to know about sports marketing in B&T's weekly sponsors wrap. Includes no score or injury updates.

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Spotlight On Sponsors: Gambling Deals On The Rise Despite Calls For Crack Downs

It's B&T weekly spotlight on sports sponsorships. Expect our swimmers to be doing muesli bar or CBA ads very shortly.

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Spotlight On Sponsors: Cowboys & Toyota Extend Partnership Into 25th Year

If the Olympics didn't leave you hoarse & clapped out, B&T's spotlight on sponsors will. And all at an acceptable hour.

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Spotlight On Sponsors: Central Coast Mariners Brew Up New Sponsorship Deal

It's all that's happening in sports sponsorship, as B&T keen to see what the 14-year-old Olympic skater might land.

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Spotlight On Sponsors: British & Irish Lions Secure Airline Partner For 2025 Tour Down Under

Discover which brands are backing sports teams with big bucks. And bagging themselves a cosy corporate suit too.

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Spotlight On Sponsors: Football Australia Locks In Multi Year Insurance Partner

Corporate suites at the footy have both hot pies & full-strength beer. Try & weasel your way in with this sponsor list.

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Spotlight On Sponsors: Mr Beast Drops NBA Sponsorship

Wallabies no longer on the nose after Wales wins & new deodorant sponsor. Discover this & more in B&T's sponsor wrap.

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Spotlight On Sponsors: Wallabies & Wallaroos Extend Major Deals

Thought the biggest sporting news was that football's finally coming home? Think again with this sponsorship yarn.

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Spotlight On Sponsors: PGA Of Australia Hits A Hole In One With New Title Sponsor

It's B&T's weekly look at all that's happening in sports marketing. And, yes, it's more bleak reading for darts fans.

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Spotlight On Sponsors: Shaw & Partners Barrels Into Naming Rights For SLS Iron Series

It's B&T's weekly round-up of Australia's sports sponsorship space. Our NRL's 'worst hair' still on the drawing board.

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Spotlight On Sponsors: Melbourne FC Fights Breast Cancer With 20th Annual Pink Lady Match

It's B&T's weekly round-up of who's doing what in the sports marketing space. We also guarantee it's 100% Latrell-free.

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Spotlight On Sponsors: Optus Sport Locks In UEFA Euro 24 Partners

Even if you're no big sports fan, you can still enjoy B&T's sponsor series. But be aware, most of the office hates you.

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Spotlight On Sponsors: Eels Latest Deal Leaves NRL Fans Divided

There's no greater disaster for a brand than killing its own customers. So, you gotta admire Hardies' resurrection here.

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Spotlight On Sponsors: INDY 500 Accelerates Reach With ELF Cosmetics Partnership

If sports marketing's your game, B&T's Spotlight On Sponsors is the place to be. May also help with your footy tipping.

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Spotlight On Sponsors: Rugby Australia Sign First Dedicated Female Retailer

Don't know your Storms from your Wallaroos? At least you'll be sports sponsor aware with B&T's ongoing series.

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Spotlight On Sponsors: PGA Championship Becomes First Men’s Major To Sign Sports Betting Partner

The game of golf is a lot like Lindsay Lohan, Jägermeister or holidaying in Kuta - you never know if it's cool or not.

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Spotlight On Sponsors: Ferrari Signs Landmark New Title Sponsor

B&T continuing our series on sports sponsorships. And, yet again, there's little good news for the ten pin bowlers.

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Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport

B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.

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Spotlight On Sponsors: Carsales Strikes With Another Storm-Based Team

Think our hacks are living their sports journalist dreams vicariously through B&T? Confirm it with this reporting.

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Spotlight On Sponsors: K-Pop Invades The Sporting World Through New NBA Partnership

Basketball fans in for a treat with LE SSERAFIM set to play at games. And no, we have no idea who they are either.

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Spotlight On Sponsors: Samsung Goes On A Pre-Olympic Signing Spree As Swifts Build New Partnership

B&T continues our look at whose names are on the front of jerseys, sadly no one wants ours just yet.

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