Agency Scorecards
Our Agency Scorecard is the benchmark for evaluating Australia’s top creative and media agencies. This in-depth assessment analyses key metrics such as business performance, creativity, innovation, leadership, and response to industry challenges. By combining data from agencies, reputable sources, and B&T’s own intelligence, each scorecard provides a comprehensive view of how agencies are performing. Whether setting new standards or facing challenges, our Agency Scorecards reveal who’s leading the way in Australia’s competitive agency landscape.
B&T’s Agency Scorecard: The Monkeys, Part Of Accenture Song
B&T's last, but certainly not least, Agency Scorecard for the 2023 season. We'll see you soon(er, hopefully) for 2024.
B&T’s Agency Scorecard: PHD
Get a look at PHD's teams in sunny Sydney and moody Melbourne here. As well as razor-sharp analysis, of course.
B&T’s Agency Scorecard: OMD
Dread taking your school report home to your parents? Luckily there'll be no flashbacks reading OMD's exemplary results.
B&T’s Agency Scorecard: Clemenger BBDO
A year of transition for one of Australia's most storied agencies, but Dani Bassil has Clems in good shape.
B&T’s Agency Scorecard: Thinkerbell
Creative! Media! PR! Is there anything this crafty independent can't do? Reportedly dominant at ping pong, too.
B&T’s Agency Scorecards Roll On Despite Shorter Week
You might think B&T's Scorecards are controversial. We wouldn't know, as we haven't checked our emails since launching.
B&T’s Agency Scorecard: Carat
Carat had a busy transfer window but have come out of it looking alright.
B&T’s Agency Scorecard: Dentsu Creative
Captain Muddle has led Dentsu Creative on a sticky wicket with as much brilliance as Steve Smith, prior to sandpaper gate
B&T’s Agency Scorecard: CHEP
CHEP's loss of IKEA might seem a downer, but we think the lack of cut fingers & arguments with partners says otherwise.
B&T’s Agency Scorecards: 26 Down, Plenty More To Come
Judging by traffic, B&T's agency scorecards have proven a hit. Unlike our failed "dogs that look like people" segment.
B&T’s Agency Scorecard: The Hallway
If there's an agency that can yell "loud, proud & independent" it's The Hallway. And not to be mistaken for the CFMEU.
B&T’s Agency Scorecard: Nunn Media
Attend a Catholic school? Nunn could give you horrible flashbacks. But there's no need with this very impressive agency.
B&T’s Agency Scorecard: AKQA
With an enigmatic name and a host of top tier clients, here B&T probes the enlightened world that is AKQA.
B&T’s Agency Scorecard: Starcom
Continuing B&T's agency scorecard series comes the fine folk from Starcom who can boast an impressive 12 months.
B&T’s Agency Scorecard: UM
Do you go to lots of industry award dinners? Have you tired of the beef fillet & hearing UM's name constantly read out?
B&T’s Agency Scorecard: Half Dome
A year of transition for Half Dome with wins, losses, restructures and re-orgs abounding.
B&T’s Agency Scorecard: Howatson+Company
Full-service agencies can let the media outshine the creative. Not so the Howatson crew, nailing both brilliantly.
B&T’s Agency Scorecard: EssenceMediacom
As sashimi on pizza attests, not all mergers work. Not so EssenceMediacom that remains GroupM's global powerhouse.
B&T’s Agency Scorecard: Zenith
Zenith won more billings than any agency in 2023. Not that it necessitated an oversized safe like in the movies.
B&T’s Agency Scorecard: DDB
You don't have Macca's, Coles & VW on the books if you can't deliver. You can also eat Big Macs for "research purposes".
B&T’s Agency Scorecard: Spark Foundry
Look at the calibre of clients on Spark's books to realise its success. One being Arnott's which guarantees a Tim Tam.
B&T’s Agency Scorecard: Saatchi & Saatchi
Working at Saatchis means you work with some of Australia's best brands, plus you look cooler among your peers group.
B&T’s Agency Scorecard: BMF
When you think BMF, you think ALDI (or cheap goon). But as its trophy cabinet attests, there's far more to it than that.
B&T’s Agency Scorecard: Atomic 212°
Atomic 212° is Australia’s largest independent media agency and, some might say, the holdcos' biggest pain in the arse.
B&T’s Agency Scorecard: Special
Special's the Phar Lap, pavlova & Crowded House of agencies - something we can all be proud despite originating in NZ.
B&T’s Agency Scorecard: Match & Wood
Match & Wood is one of our most lauded media agencies. And that's despite sounding like an overly expensive craft beer.
B&T’s Agency Scorecard: Leo Burnett
Attracting adland's brightest minds, Leos always delivers creatively. Still can't get anyone to drink Bundy, however.
B&T’s Agency Scorecard: TBWA
When you're hot, you're hot and TBWA's Telstra win moved its fire warning from "extreme" to "catastrophic".
B&T’s Agency Scorecard: Mindshare
The Mindshare team continue to be GroupM's rock here in Australia and the Rag & Famish's premier patrons.
B&T’s Agency Scorecard: Hatched
A standout 2023 led to a doubling of Hatched's headcount and the need for a larger and faster-boiling kitchen kettle.
B&T’s Agency Scorecard: Initiative
Exhausted from watching Initiative clean up at every industry awards? You may need the Ventolin puffer for this.
B&T’s Agency Scorecard: Speed
Speed the latest to be probed for B&T's agency scorecard. Unlike its namesake, we were meticulous & took too much time.
B&T’s Agency Scorecards Have Arrived!
Two weeks in, check up on how every agency is performing in B&T's Agency Scorecards.
B&T’s Agency Scorecard: Today The Brave
Today The Brave has had a speedy start to life, to say the least. B&T runs the rule over the indie here.
B&T’s Agency Scorecard: M&C Saatchi Group
With a tantalising client list, M&C remains a creative powerhouse. But it gets no extra points for cool office setup.
B&T’s Agency Scorecard: This Is Flow
If you're a regular attendee of adland award nights you're probably sick of the sight of This Is Flow. Find out why here.
B&T’s Agency Scorecard: Wavemaker
What's not to love with Wavemaker? A charismatic CEO & a charming, fun team. The North Sydney thing's a drag, though.
B&T Launches “Agency Scorecards” — The New Benchmark For Assessing Performance
To be clear, B&T not judging agency's actual sporting prowess. The UnLtd cricket match shows that's a fool's errand.
