Agency Scorecards
Our Agency Scorecard is the benchmark for evaluating Australia’s top creative and media agencies. This in-depth assessment analyses key metrics such as business performance, creativity, innovation, leadership, and response to industry challenges. By combining data from agencies, reputable sources, and B&T’s own intelligence, each scorecard provides a comprehensive view of how agencies are performing. Whether setting new standards or facing challenges, our Agency Scorecards reveal who’s leading the way in Australia’s competitive agency landscape.
Everything You Need To Know About B&T’s Agency Scorecards!
Who's up, who's down and who's still in the locker room? B&T's Agency Scorecards are here to help you find out.
Agency Scorecard: Atomic 212°
We review Atomic's final season as an indie ahead of a big money move to Publicis.
Agency Scorecard: Leo
The Leos team kicked more than a few goals in '24, leaving a quite overbearing smell of Deep Heat in the Pyrmont office.
The Race Is On To Get Your B&T Agency Scorecards In
Feeling inspired by Gout Gout's impressive, though sadly illegal, performances on the track? Find your agency's pace here.
B&T’s Agency Scorecards Kick Off For New Season!
In case you missed it yesterday, B&T's Agency Scorecards are back and better. Well, it'd be a shame if we made them worse.
B&T’s Agency Scorecard: The Monkeys, Part Of Accenture Song
B&T's last, but certainly not least, Agency Scorecard for the 2023 season. We'll see you soon(er, hopefully) for 2024.
B&T’s Agency Scorecard: PHD
Get a look at PHD's teams in sunny Sydney and moody Melbourne here. As well as razor-sharp analysis, of course.
B&T’s Agency Scorecard: OMD
Dread taking your school report home to your parents? Luckily there'll be no flashbacks reading OMD's exemplary results.
B&T’s Agency Scorecard: Clemenger BBDO
A year of transition for one of Australia's most storied agencies, but Dani Bassil has Clems in good shape.
B&T’s Agency Scorecard: Thinkerbell
Creative! Media! PR! Is there anything this crafty independent can't do? Reportedly dominant at ping pong, too.
B&T’s Agency Scorecards Roll On Despite Shorter Week
You might think B&T's Scorecards are controversial. We wouldn't know, as we haven't checked our emails since launching.
B&T’s Agency Scorecard: Carat
Carat had a busy transfer window but have come out of it looking alright.
B&T’s Agency Scorecard: Dentsu Creative
Captain Muddle has led Dentsu Creative on a sticky wicket with as much brilliance as Steve Smith, prior to sandpaper gate
B&T’s Agency Scorecard: CHEP
CHEP's loss of IKEA might seem a downer, but we think the lack of cut fingers & arguments with partners says otherwise.
B&T’s Agency Scorecards: 26 Down, Plenty More To Come
Judging by traffic, B&T's agency scorecards have proven a hit. Unlike our failed "dogs that look like people" segment.
B&T’s Agency Scorecard: The Hallway
If there's an agency that can yell "loud, proud & independent" it's The Hallway. And not to be mistaken for the CFMEU.
B&T’s Agency Scorecard: Nunn Media
Attend a Catholic school? Nunn could give you horrible flashbacks. But there's no need with this very impressive agency.
B&T’s Agency Scorecard: AKQA
With an enigmatic name and a host of top tier clients, here B&T probes the enlightened world that is AKQA.
B&T’s Agency Scorecard: Starcom
Continuing B&T's agency scorecard series comes the fine folk from Starcom who can boast an impressive 12 months.
B&T’s Agency Scorecard: UM
Do you go to lots of industry award dinners? Have you tired of the beef fillet & hearing UM's name constantly read out?
B&T’s Agency Scorecard: Half Dome
A year of transition for Half Dome with wins, losses, restructures and re-orgs abounding.
B&T’s Agency Scorecard: Howatson+Company
Full-service agencies can let the media outshine the creative. Not so the Howatson crew, nailing both brilliantly.
B&T’s Agency Scorecard: EssenceMediacom
As sashimi on pizza attests, not all mergers work. Not so EssenceMediacom that remains GroupM's global powerhouse.
B&T’s Agency Scorecard: Zenith
Zenith won more billings than any agency in 2023. Not that it necessitated an oversized safe like in the movies.
B&T’s Agency Scorecard: DDB
You don't have Macca's, Coles & VW on the books if you can't deliver. You can also eat Big Macs for "research purposes".
B&T’s Agency Scorecard: Spark Foundry
Look at the calibre of clients on Spark's books to realise its success. One being Arnott's which guarantees a Tim Tam.
B&T’s Agency Scorecard: Saatchi & Saatchi
Working at Saatchis means you work with some of Australia's best brands, plus you look cooler among your peers group.
B&T’s Agency Scorecard: BMF
When you think BMF, you think ALDI (or cheap goon). But as its trophy cabinet attests, there's far more to it than that.
B&T’s Agency Scorecard: Atomic 212°
Atomic 212° is Australia’s largest independent media agency and, some might say, the holdcos' biggest pain in the arse.
B&T’s Agency Scorecard: Special
Special's the Phar Lap, pavlova & Crowded House of agencies - something we can all be proud despite originating in NZ.
B&T’s Agency Scorecard: Match & Wood
Match & Wood is one of our most lauded media agencies. And that's despite sounding like an overly expensive craft beer.
B&T’s Agency Scorecard: Leo Burnett
Attracting adland's brightest minds, Leos always delivers creatively. Still can't get anyone to drink Bundy, however.
B&T’s Agency Scorecard: TBWA
When you're hot, you're hot and TBWA's Telstra win moved its fire warning from "extreme" to "catastrophic".
B&T’s Agency Scorecard: Mindshare
The Mindshare team continue to be GroupM's rock here in Australia and the Rag & Famish's premier patrons.
B&T’s Agency Scorecard: Hatched
A standout 2023 led to a doubling of Hatched's headcount and the need for a larger and faster-boiling kitchen kettle.
B&T’s Agency Scorecard: Initiative
Exhausted from watching Initiative clean up at every industry awards? You may need the Ventolin puffer for this.
B&T’s Agency Scorecard: Speed
Speed the latest to be probed for B&T's agency scorecard. Unlike its namesake, we were meticulous & took too much time.
B&T’s Agency Scorecards Have Arrived!
Two weeks in, check up on how every agency is performing in B&T's Agency Scorecards.
B&T’s Agency Scorecard: Today The Brave
Today The Brave has had a speedy start to life, to say the least. B&T runs the rule over the indie here.
B&T’s Agency Scorecard: M&C Saatchi Group
With a tantalising client list, M&C remains a creative powerhouse. But it gets no extra points for cool office setup.
