B&T’s In Tandem, presented by Adobe Acrobat, turns the spotlight on senior executive duos, exploring how their partnership — built on trust, alignment, and complementary strengths — drives business success.
These candid conversations reveal how collaboration between senior marketing executives and business leaders shapes a company’s culture, the productivity of its staff and the legacy its brand leaves on the marketplace.
Collaboration between marketing and business leaders has always been important. But in today’s fast-moving and complex world, collaboration is not a nice-to-have, it’s a need-to-have for businesses.
Across a range of industries and verticals, these conversations will reveal not only the mindsets that leaders need but also the tools and capabilities they need to equip their teams with to ensure success is not a flash in the pan.
EPISODES
ADOBE
In this episode, Adobe’s Senior Director, Digital Media Enterprise APAC Jo Rought and JAPAC President Ben Goodman explain how to harness different experiences within a business and build a culture of alignment and progression.
The pair also discuss the need for organisations to use technology to help maintain accountability and focus on objectives and strategy while the world moves inexorably faster around them.
Mastercard
In this episode, Mastercard’s Australasian VP of marketing and communications, Alexandra Sloane and Australasian division president Paul Monnington talk about their fledgling business relationship.
Both joined the company at the turn of 2026 and have been working hard to create a culture of collaboration across divisions to bring Mastercard’s ‘Priceless’ proposition to market and double down on the trust it has built with consumers the world over.
Posca
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SHOWPO
In this episode, Jane Lu, founder of Showpo and Jess Deng, its head of brand, talk about the brand’s work-hard, play-hard culture and relentless quest for innovation.
Billing the online retailer as a 15-year-old startup, the pair explain how their complementary strengths have powered it to new heights. No idea is too big for Showpo but the plumbing behind the scenes ensures that they never lose sight of the end goal.
