AGENCY AWARDS
WINNERS
The winners of Meta’s Agency Awards have been revealed, with agencies and industry talent recognised for campaigns spanning performance, creative, creators, technology, measurement and strategy.
The awards arrived in Australia and New Zealand for the first time this year, following Meta’s announcement of the program locally in March.
Designed to celebrate agencies delivering standout creative, media and strategic results for clients across Meta’s platforms, the awards recognise work that combines bold thinking with measurable business impact.
After naming the finalists earlier this month, the winners have now been announced across seven categories, highlighting everything from smarter media buying to creator-led campaigns and data-driven planning.
So, without further ado, here are all the winners…
Best-In-Class
Performance
Winner
Winner: DataSauce for Daily Blooms
Credits: Will Blazey · Karina Malobrodski · Dylan Parmar
DataSauce’s work for Daily Blooms took out Best-In-Class Performance for its Mother’s Day campaign, which consolidated activity into a single Meta campaign to manage demand across regional warehouses with different inventory levels.
Rather than chasing the same buyers within a short make-or-break window, the approach focused on reaching the right customers while accounting for stock availability.
The campaign delivered a reported 78 per cent lift in Meta-attributed incremental revenue.
Full Funnel
Excellence
Winner
Winner: Performics for Bank of Queensland
Credits: Teresa Vu
Performics’ work for Bank of Queensland, Bank of Queenslanders, took out Full Funnel Excellence, using authentic Queensland stories across Meta Reels and Stories to build brand familiarity and future demand.
The campaign delivered a 5.3 percentage-point lift in ad recall, while branded searches increased 200 per cent for BOQ Business Loans and 76 per cent for BOQ Home Loans.
The strategy connected awareness activity with consideration and response, demonstrating how local relevance could help the challenger bank compete against larger players.
Reel
Impact
Winner
Winner: Chain Social for FUNDAY Natural Sweets
Credits: Adele Elliott · Aimee Smart · Jasmine Ryan-Watson · Gabrielle Byrne
Chain Social’s work for FUNDAY Natural Sweets won Reel Impact, combining founder-led storytelling, creator content and everyday product demonstrations to build confidence in buying the brand’s sweets online.
The strategy brought together creative testing and ongoing optimisation, with learnings fed back into production to develop a repeatable approach rather than relying on one-off ads.
The campaign delivered a 382 per cent year-on-year increase in Reels revenue, alongside a 317 per cent increase in purchases and a 184 per cent increase in return on ad spend.
Creator-Led
Growth
Winner
Winner: Ecommerce Media for Bangn Body
Credits: Tegan Vaha · Olivia Watts
Ecommerce Media’s work for Bangn Body won Creator-Led Growth by pairing the brand’s bestselling products with trusted customer and creator voices to encourage shoppers to buy more in a single transaction.
Rather than focusing solely on acquiring more customers, the strategy used bundles and familiar product recommendations to increase basket size.
The campaign contributed to approximately 17 per cent year-on-year growth in business-level average order value.
Tech-Enable
Growth
Winner
Winner: Together for Barfoot & Thompson
Credits: Jarno Zhou · Mikshu Patel · Sam Boniface · Annie Shearer
Together’s work for Barfoot & Thompson took out Tech-Enabled Growth, combining predictive market intelligence with media activation to identify where property-listing marketing could have the greatest impact.
The approach accounted for differences between local property markets, using seller opportunity data to inform where and when marketing investment should be deployed.
The campaign delivered a reported 56 per cent improvement in engagement, a 44 per cent reduction in cost per click and a 55 per cent decrease in cost per property appraisal.
Measurement &
Advanced Analytics
Winner
Winner: Hatched Media for APT
Credits: Leon Lazarou · Shania Gana · Edlyn James · Lara Setefano
Hatched Media’s work for APT won Measurement & Advanced Analytics, tackling the challenge of assessing meaningful intent for a business where the booking journey can stretch well beyond an initial click.
The team moved beyond early-stage metrics to examine conversion lift and search behaviour, comparing results with the previous period to better understand demand beyond last-click reporting.
Between June and August 2026, add-to-cart activity increased 80 per cent, generic enquiries rose 163 per cent and trip enquiries increased 46 per cent.
The findings informed a more considered approach to campaign optimisation, with an off-peak retest planned to further validate the results.
Planner of
the Year
Winner
Winner: Wavemaker
Danni Stanton
Danni Stanton, Implementation & Activation Group Director at Wavemaker, took home Planner of the Year for her work on Meta strategy and digital transformation for Colgate-Palmolive.
Stanton was recognised for bringing strategic leadership, creative thinking and measurement together, helping translate complex platform capabilities into a practical, longer-term planning approach.
Her work combined automation, Reels, Partnership Ads and measurement within a broader transformation roadmap, while embedding marketing mix modelling into planning to strengthen evidence-led decision-making.
Congratulations to all the winners and finalists recognised in the inaugural ANZ edition of Meta’s Agency Awards.
The seven categories span performance, creative, creator marketing, technology, measurement and strategy, reflecting the range of work agencies are delivering for clients across Meta’s platforms.
