B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Dustin Martin Invites Aussies To “Get On Board” In Latest Kayo Sports Spot
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Dustin Martin Invites Aussies To “Get On Board” In Latest Kayo Sports Spot
Advertising

Dustin Martin Invites Aussies To “Get On Board” In Latest Kayo Sports Spot

Staff Writers
Published on: 10th March 2025 at 8:36 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

With Fox Footy’s first ‘Super Saturday LIVE’ kicking off on 15 March, Kayo Sports has again partnered with AFL champion Dustin, ‘Dusty’, Martin to feature in its latest ‘Get on Board’ television commercial (TVC) to promote the new offering.

Fox Footy on Kayo Sports and Foxtel is the only place to watch live AFL on a Saturday in Victoria and Tasmania for every round of the home and away season, and nationally for at least the first eight rounds. Fox Footy will also feature its own commentary teams and graphics for every match across the round, giving audiences more choice than ever before.

Set in a Port Melbourne’s iconic Uncle Rocco’s barbershop, the TVC sees Dusty asking Fox Footy commentators Jack Riewoldt, Jonathan Brown, Dermott Brereton, and AFLW champion Tayla Harris – all sporting the Dusty haircut – why he should sign up to Kayo Sports. Benefits such as Fox Footy’s ‘Super Saturday LIVE’ coverage, every AFL game in 4K*, no ad-breaks during play and the best commentary team are shared, convincing Dusty to ‘Get on Board’.

2025 AACTA winner Larry Van Duynhoven led the hair and make-up work for the TVC.

“It was fantastic to work with Dusty again, this time to highlight all the benefits of Super Saturday LIVE, and there are so many. He’s a special friend of Fox Footy and it was great fun having him alongside some of our legendary talent to show the strength of our line-up and coverage. Bring on Super Saturday!” said Fox Footy general manager Michael Neill.

The campaign, which was produced by BALBOA, will run on TV, social media, BVOD, online video, and on-platform promos.

“With our historic Super Saturday LIVE coverage, we are going all in with our marketing campaign with another fun, engaging creative that spotlights why Fox Footy on Kayo Sports will be the ultimate destination for AFL fans this season. From ultra high definition vision to expert commentary, no ad-breaks during play to exclusive games, we’re giving our customers the very best footy experience as part of their subscription,” said Kayo Sports executive director Cate Hefele.

Credits:
Client: Kayo Sports
Creative Agency: BALBOA, Foxtel Group Creative Agency
Prosthetics: Larry Van Duynhoven
Media: Foxtel Group Media, Mindshare

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: AFL, Kayo, Kayo Sports
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?