Puma’s Unique Back Page Takeover Gets The Footy World Talking
We'd like to take the opportunity to remind Puma's ad team that…
AFL Wins Battle With Warner Bros. As New AFL Team Is Revealed
There hasn't been this much wrangling over a cartoon animal since, well,…
AFL Trainers Set To Sparkle With OMO Partnership Extension
Great news for anyone with dirt on their singlet, here.
Great Southern Bank Extends Investment In Carlton FC
Great Southern Bank has announced the extension of its Co-Major Partnership with…
Matthew Lloyd Joins AFL Superstars For “The Carlton Draught”
If this offer extended to pro clubs Essendon might actually win a…
ESPN Celebrates 25 Years Of Footy Tipping As New AFL & NRL Season Kicks Off
Our office footy tipping comp could run for another 25 years and…
Erin Phillips & Isaac Smith Join Iconic Triple M AFL Content Team
B&T wonders if Sam Kerr could still nab a comfy TV pundit…
Spotlight On Sponsors: Collingwood Magpies Took Top Spot Last Year, But What Does That Mean For Sponsorship?
Did the Magpies swoop for new sponsorship deals on the back of…
Spotlight On Sponsors: Brisbane Lions Sign New Deals As They Prepare To Go One Step Further In 2024
The Lions couldn't manage to get over the line last year but…
AFL Encourages Suburban Footy Players To Tackle Feelings In Mental Health Campaign, Via Adroitly
AFL asking amateur footy players to open up about feelings. B&T requesting…
Spotlight On Sponsors: Port Adelaide Partnership Deals Kept Under Wraps As It Heads Into 2024 Season
B&T tried to get some info out of club chairman Kochie but…
Spotlight On Sponsors: Melbourne FC Rocked By Off-Field Scandals But Partnership Portfolio Remains Solid
Joel Smith's off-field antics doing nothing to assuage sponsors enthusiasm for the…
Spotlight On Sponsors: Carlton Partnerships Provide More Than Just Financial Support As Team Prepares 2024 Campaign
Carlton insists that sponsors are more than simply the team bank rollers.
Spotlight On Sponsors: St Kilda Signs On Major Partners As 2024 Campaign Kicks Off
St Kilda gets big new sponsor in Chinese car brand, Chery. We…
Spotlight On Sponsors: Backlash As GWS Giants Lock In Major Gambling Sponsor
Internet fumes as Giants get Tabcorp sponsorship. Just wait 'til they find…
Spotlight On Sponsors: Sydney Swans Maintain Long-Term Partnerships As They Step Into 150th Year
Swanning into its 150th year, the team announces bumper sponsor list.
PHD Kick Starts The Year Winning The AFL Media Account
B&T hoping that client onboarding call is heavy on mullets, singlets and…
Spotlight On Sponsors: Western Bulldogs Remain Focused On Supporting Local Communities After Inconsistent 2023 Season
Western Bulldogs focused on local communities. Said far-flung communities was too much…
Spotlight On Sponsors: Adelaide Crows Deliver A Masterclass In Brand Loyalty With Multiple 30+ Year Partnerships
If all marriages lasted as long as the Crows' & Toyota's, dating…
OPINION: Animals Make The Best Sporting Brands
Animals make for the best sporting brands, apparently. B&T still waiting for…
Spotlight On Sponsors: Essendon Maintain Long Running Partnerships Despite Bombing Out Of The 2023 Season
B&T wonders whether a daily bottle of Yakult is enough to cure…
Spotlight On Sponsors: Geelong Maintains Record Breaking Sponsorship Despite Dramatic Fall From Grace In 2023
B&T's studious reporting of brand names on shirts continues apace here.
Spotlight On Sponsors: Richmond FC’s Partners Back Mission To Simply Staying Out Of The Bottom Four In 2024
The bookies have Richmond at 51-1 to win this year's flag. You…
Spotlight On Sponsors: Fremantle Dockers Accused Of Not Taking Climate Concerns Into Consideration When Selecting Sponsors
This Freemantle Dockers marketing scorecard proves B&T doesn't ignore the west. Even…
Spotlight On Sponsors: Sponsorship News As Unlikely As A Premiership Win For Gold Coast Suns
B&T's Spotlight On Sponsors series means the footy season's not far off…
Spotlight On Sponsors: Brand Loyalty Keeps Hawthorn FC On Track During Rocky Times
Hawthorn haven't had the best time off the pitch recently, not that…
Spotlight On Sponsors: North Melbourne Push For Change While Sponsors Remain Steady
Would the AFL make more money adding sleeve sponsors or lose TV…
Spotlight On Sponsors: West Coast Eagles Partnerships Remain Stable Despite Injury Uncertainty
B&T kicks off the sporting season by focusing on what really matters,…
Leading Footy Stars Shine In Latest PUMA Campaign
Some of our top footy players star in new work for PUMA.…
Accor Extends Its Stay With AFL For A Further Four Years
The AFL is pleased to announce a four-year partnership extension with hospitality…
SCA WA Kicks Off Partnership With The West Coast Eagles
Pining for some off-season footy news that doesn't have to do with…
From Matildas Fever To An Ice-Cold English Cricket Team: These Are B&T’s Biggest Sporting Moments Of 2023
It's B&T's top sporting moments of 2023. Also read - the sporting…
Blocked Buddy Franklin Mural From Apparition Media Sparks Debate Over Public Art Depicting Male Sports Stars
A mural of retired Swans AFL legend Lance “Buddy” Franklin has sparked…
AFL Takes Back Control Of Game Day Advertising In Partnership With TGI Sport
The AFL has today entered a 10-year strategic partnership with global sports…
Seven Adds AFL And Cricket To Seven Plus
In an industry first Seven has announced that it will be streaming…
Nielsen Probed Grand Final Fans – Pies Supporters Are “Affluent”, Penrith Fans Love A Cruise!
New data reveals the likes of the grand final supporters. And it's…
“WTF! How Is This Allowed?” Fans Fume As Coles’ Big Red Hand Invades AFL Coin Toss
Fans fume as big red hand invades coin toss. Still, forced to…
Seven Prioritises The Matildas Over The News AND The AFL In Extraordinary Decision Ahead Of The Women’s World Cup Quarter Final
Scott and Charlene's wedding now under serious threat as Saturday's Matilda's game…
AFLW TV Audience Down 70% Per Game On Average
With AFLW viewing numbers down, could an Ashes-like cheating shitstorm be what's…
Secretive Multi-Million Dollar Deals Between Betting Firms & Sports Codes Revealed
B&T always enjoys Monday night's Four Corners. Even more so if we…
