B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • State of Origin
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Seven’s AFL Grand Final The Biggest TV Audience Of 2024 & Advertisers Are Paying A Premium
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Seven’s AFL Grand Final The Biggest TV Audience Of 2024 & Advertisers Are Paying A Premium
AdvertisingMedia

Seven’s AFL Grand Final The Biggest TV Audience Of 2024 & Advertisers Are Paying A Premium

Arvind Hickman
Published on: 30th September 2024 at 1:35 PM
Arvind Hickman
Share
5 Min Read
The Brisbane Lions celebrate winning the premiership at the AFL grand final on Saturday.
The Brisbane Lions celebrate winning the premiership at the AFL grand final.
SHARE

Nearly a quarter of Aussies (6.09 million) tuned in to watch the Brisbane Lions dismantle the Sydney Swans by 120 to 60.

The decider posted an average total TV audience of 4.02 million, making it the most watched TV program in 2024 and the most streamed AFL encounter in history (655,000), according to Seven.

This betters Nine’s coverage of State of Origin III, which attracted more than 5.4 million viewers and an average of 3.65 million viewers, although the rugby league encounter drew more punters to the network’s BVOD, 9Now, with 864,000 watching it via streaming.

Seven’s top brass will be pleased by how much the 7plus has audience has grown in only a year, up by 44 per cent on the AFL grand final in 2023.

Seven Digital group managing director Gereurd Roberts said the record-breaking figures who watched the AFL Grand Final on 7plus Sport will “forever change the way Australians watch and engage with sport, and create unprecedented opportunities for our clients and agency partners”.

“We’ve always said the arrival of AFL and cricket on 7plus would be a defining moment in the digital streaming revolution, and Saturday’s numbers prove that,” he added.

“With a massive summer of cricket to come, including five Tests between Australia and India, Australians can now watch every Seven sport, live and free on any device from anywhere in the country, at any time.”

Australia’s Super Bowl moment

The AFL grand final usually attracts the largest TV audience of the year with few notable exceptions, such as the Matildas Women’s World Cup finals and Olympics Games sessions that are broadcast in viewer-friendly timezones. This is due to the AFL’s broad appeal to fans across every state of Australia and Seven’s dominance in several rural parts of the nation.

This has made the big dance one of the hottest tickets for AFL fans and advertisers, with several large brands, including Toyota, Uber and AAMI, dropping huge campaigns during the event.

“Advertising during the AFL Grand Final offers brands a rare opportunity to capture the attention of millions in a single moment, aligning their message with the passion, excitement, and loyalty that define one of Australia’s biggest sporting events,” OMD chief investment officer Marelle Salib told B&T.

“Unsurprisingly, this opportunity carries a premium price tag generally starting at $140,000-plus for a national advertiser.”

Peter Stowe, the head of trading at Sanctuary Media Group, almost predicted the total TV audience last week by suggesting an average of 4.15 million would watch the game. He was short by 130,000, about the size of Darwin, but was right when he said that the decider would break 7plus records.

A previous AFL grand final media buyer, Stowe said the range of the spot rate could vary from $120,000 for a 30 second spot in Melbourne to north of $400,000 for a national spot.

That’s not bad going for a grand final featuring two teams east of the Barassi line, where rugby league is the dominant sporting code. Over to you, rugby league.

Ten largest TV events of 2024 (ranked by average audience)

Network Program Total TV Reach Total TV Average Audience
1. Seven AFL Grand Final 6.09 million 4.02 million
2. Nine State of Origin III 5.40 million 3.65 million
3. Nine State of Origin I 5.31 million 3.44 million
4. Nine State of Origin II 5.19 million 3.26 million
5. Nine Paris Olympics Day 2 Night 5.74 million 2.33 million
6. Nine Australian Open Men’s Final 4.77 million 2.12 million
7. Nine Paris Olympics Day 3 Night 5.69 million 2.06 million
8. Nine Paris Olympics Day 4 Night 5.46 million 2.04 million
9. Nine Paris Olympics Day 9 Night 4.98 million 1.97 million
10. Nine Paris Olympics Day 5 Night 5.33 million 1.89 million
Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: AFL, Seven
Share
Arvind Hickman
By Arvind Hickman
Follow:
Arvind writes about anything to do with media, advertising and stuff. He is the former media editor of Campaign in London and has worked across several trade titles closer to home. Earlier in his career, Arvind covered business, crime, politics and sport. When he isn’t grilling media types, Arvind is a keen photographer, cook, traveller, podcast tragic and sports fanatic (in particular Liverpool FC). During his heyday as an athlete, Arvind captained the Epping Heights PS Tunnel Ball team and was widely feared on the star jumping circuit.

Latest News

Seven West Media’s Sales Boss Henry Tajer To Step Down
16/06/2025
ID Collective Opens Business With Blunt By Adding The Umbrella Brand To Its Agency Portfolio
16/06/2025
Criteo Reveals ‘For The Love Of Commerce’, “To Shape & Improve The AI-Driven Commerce Experience”
16/06/2025
Inside Selena Gomez’s Purpose-Driven Beauty Empire: Rare Beauty CPO Goes Beyond Gloss At Vogue Codes
16/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?