Agency Scorecards
Our Agency Scorecard is the benchmark for evaluating Australia’s top creative and media agencies. This in-depth assessment analyses key metrics such as business performance, creativity, innovation, leadership, and response to industry challenges. By combining data from agencies, reputable sources, and B&T’s own intelligence, each scorecard provides a comprehensive view of how agencies are performing. Whether setting new standards or facing challenges, our Agency Scorecards reveal who’s leading the way in Australia’s competitive agency landscape.
Enter Your B&T Agency Scorecard This Week!
B&T's Agency Scorecards are like your tax return. It comes once a year and it's heaps of fun. We promise.
Calling All Agencies: Make Sure You Get Your B&T Scorecards In!
Ever wanted to star on an agency record album cover? Then don't miss out on this year's B&T Agency Scorecards.
B&T’s Agency Scorecards Return With An All-Singing, All-Dancing Twist!
Did you hit the high notes in '25 or struggle to hold a tune? Find out for sure with the Agency Scorecards.
Agency Scorecard: The Media Scoreboard
Who's the top of the media shops? Find out here. Or at least how they performed year-on-year.
Agency Scorecard: The Creative Scoreboard
Find out who bagged the most trophies, who was the most improved and—most importantly—who had the best team photo.
Agency Scorecard: Carat
Carat notches a season of progress in '24. Says it's helped by special see-in-the-dark ability.
Agency Scorecard: Akcelo
Akcelo means acceleration in Esperanto, if you weren't aware. Not sure what Esperanto is? You're in for a helluva Google.
Agency Scorecard: G Squared
G Squared kept its eyes on the prize in 2024, with strength right through its digital order.
Agency Scorecard: DDB Group
A few ups, a few downs for DDB over the course of the year but still a very strong showing.
Agency Scorecard: Cocogun
Cocogun set the fuse and sparked a very strong 2024 season while sticking firmly to its guns on doing the right thing.
Agency Scorecard: Initiative
Initiative got hit with a pretty big change (or three) in 2024. But the team's firing again and back on track.
Agency Scorecard: Thinkerbell
The tinkers and thinkers use of measured magic had no influence on this Scorecard, scout's honour.
Agency Scorecard: Speed
Ian Perrin's squad might often fly under the radar, but are they up to speed?
Agency Scorecard: Born
Not content with Emerging Agency titles, Born team also takes out the (admittedly less prestigious) gong for best team photo.
Agency Scorecard: Hearts & Science
Plenty of heart in this team. Especially with added ventricles of Foundation.
Agency Scorecard: Emotive
Coogee-based Emotive gets its Scorecard. Still refuse to comment on the Coogee Bay Hotel's ice cream.
Agency Scorecard: OMD
OMD's team had a very good time in 2024. But just spare a thought for the staffer who forgot their red T-shirt on team photo day.
Agency Scorecard: Droga5
Droga5 swallowed The Monkeys in 2024. But it avoided any inconvenient heartburn symptoms and went onto have a cracking year.
Agency Scorecard: Bench
There are a lot of fine indies in market! Find out if this lot would make the starting XI or struggle to find a place on the Bench
Agency Scorecard: Supermassive
Supermassive lived up to its name in 2024. But won't be receiving any Christmas cards from the platforms for a while.
Agency Scorecard: Starcom
Starcom's biggest success in 2024 was not having to hand back the keys to the office WRX after winning the pitch.
Agency Scorecard: M+C Saatchi Group
M+C Saatchi's team still proving very capable of kicking some cracking creative goals.
Agency Scorecard: PHD
You don't need a doctorate to realise that after a bumpy start, PHD was clinical in 2024.
Agency Scorecard: Dentsu Creative
If this photo tells us anything about Dentsu, it's that its work from home policy must be fantastic.
Agency Scorecard: Wavemaker
Wavemaker's team was taking stock in '24 after a riotous '23 season saw it top the media agency pile.
Agency Scorecard: Half Dome
Half Dome are the 'happiest agency in Melbourne'. Which, to be fair, isn't saying much knowing Melburnians.
Agency Scorecard: UM
The 'Full Colour Media' agency pulled off the biggest account retention in 2024, but was the rest of their season bright or bleak?
Agency Scorecard: Today The Brave
One does need to be brave in the Today the Brave office, particularly when they pull out the samurai swords!
Agency Scorecard: Enrichd Group
Enrichd gets its first outing in B&T's Agency Scorecards. And they're quite the sporting bunch, it seems.
Agency Scorecard: Zenith
Zenith notches another impressive year. One could say it's nearing the industry's zenith. But that would be an obvious gag.
Agency Scorecard: VML
VML, clearly the taking the lead from its 'FitChix' campaign, proved to be spring chickens in 2024.
Agency Scorecard: This Is Flow
An errant hyphen led to a steward's enquiry on This Is Flow's Agency Scorecard. Now everything's back on track.
Agency Scorecard: Howatson+Company
Howatson+Company feared AI would kill ads, so they hired it and doubled down.
Agency Scorecard: In Marketing We Trust
By the time Friday rolls around, B&T has to admit we are this close to judging scorecards based on office dog cuteness alone.
Agency Scorecard: Bastion
Bastion is one step away from coaching the competition and B&T is waving the flag for them.
Agency Scorecard: The Pistol
The Pistol's guns fired themselves to a strong 2024. No word on how the stairs fared after that team shot, however.
Agency Scorecard: Mediahub
Following its unusual gestation, Mediahub has had a strong showing in its early seasons. There's plenty more to come, it seems.
