B&T has blown full time on the digital phase of this year’s B&T Agency Scorecards project, with several agencies lifting their game in 2024.

Three creative agencies scored 9s: debutant Akcelo, and industry leaders Droga5 and Howatson+Co, who notched up similar scores last year. Check out our special prizes below to see who won the Most Improved Agency, Trophy Titan and Best Team Shot awards.

Scroll over an agency’s name and click to check out their scorecard.

B&T marks an agency’s score based on their previous year’s performance. This means that a score for 2024 is relative to how they performed in 2023. This is why the Final Standings are in alphabetical order.

An agency is assessed considering various criteria, including business performance, the quality of creative work, silverware, client relation scores, HR and L&D policies, and innovations that push the industry forward.

Consideration was also given to the challenging market conditions of 2024 and how this impacted business.

B&T did not score Clemenger BBDO because in 2024 it operated as three separate agencies (Clemenger BBDO, CHEP Network and Traffik) as part of Clemenger Group. A few agencies chose not to select an MVP.

Media agencies who took part in this year’s B&T Agency Scorecard project should look out for a Media Scoreboard within the next week. 

In the coming weeks, B&T will run a deep industry analysis piece based on the Agency Scorecards research and produce a special B&T Agency Scorecard giant collector card for each agency. These will look and feel like the sports collector cards from childhood, but specifically tailored to each agency!

To receive a collector card, each agency must provide a high res photo, full length or waist up, of their MVP or captain. If your agency has not done this, please call the B&T team or email [email protected] to find out more.