The research phase for B&T’s Agency Scorecards ends on Friday, 13 March. Make sure you submit your entry, or contact the B&T team if you require more time.
Now in its third year, B&T’s Agency Scorecards analyse how agencies performed in the 2025 calendar year, showcase achievements, trophy wins, innovation and industry leadership in a fun and constructive way.
Submit your information for B&T’s Agency Scorecards now.
Each scorecard is marked on how an agency has performed against its previous years, with the aim of tracking an agency’s performance over time. This is not an exercise in pitting agencies against one another.
This year’s scorecards will feature a musical theme, with B&T producing record album covers for agencies that enter.
Agencies are encouraged to either design their own record album, if possible, or attend a photo shoot in late April that B&T will use to design a cover from a template.
This year, B&T has set up an advisory panel of industry consultants and experts to provide extra rigour around marking.
If you have any questions about the B&T Agency Scorecard project or portal, please email us: [email protected].
Submit your information to the B&T Agency Scorecards portal!
Here’s what to expect this year
A fun new music theme: This will include a special album record cover physical scorecard for each agency that takes part.
Greater rigour: B&T has partnered with reputable independent industry sources to provide sharper analysis of agency performance. An advisory panel—to be announced—will provide further robustness behind each agency’s scores.
Widening the net: Last year the Agency Scorecards project grew and this year we will be widening the net to include agencies from more geographies and disciplines, including digital, PR/comms and events/experiential.
We’re publishing it sooner: This year the digital phase of B&T’s Agency Scorecards will be published in May, just after the Cairns Crocodiles, and into June. Physical album cover Scorecards will follow shortly.
