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No free ride setting a marketing budget
Many small business managers and quite a few marketers worry about the amount of money they allot to marketing. A very reasonable concern of course, particularl ......
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 BREAKING NEWS
PROCTER & GAMBLE FINALISES DIGITAL ROSTER
FMCG giant Procter & Gamble has appointed three agencies to head up its digital business in Australia and New Zealand, following a year long tender process. more
TEXT PACIFIC LAUNCHES PREMIUM DIVISION
Text Pacific, the custom publishing arm of Pacific Magazines, has launched a luxury magazine division that will specifically target older and wealthier readers. more
DON SEARCHES FOR MELBOURNE AD AGENCY
Don Smallgoods, the brand behind the iconic ‘Is Don, is good’ campaign, is searching for a new advertising agency, B&T Today understands. more
HALF YEAR RATINGS BOOST FOR STV
At the half year point of 2009 subscription television is making further inroads against free TV in metropolitan markets, according to the latest OzTAM figures. more
MCN SIGNS NEW SPONSORS FOR PROJECT RUNWAY
Multi Channel Network (MCN) has signed four new sponsors to the second series of Project Runway Australia, which will involve fully integrated advertising activity across TV and online. more
NEWS IN BRIEF: THURSDAY 2 JULY
DEC Communications wins Delta and Darrell Lea; Magnum PR adds clients; FutureBrand shuffles management; 3AW sells premises for $5.5m; T4 Media hires new sales director; Horizon wins international honour for New Caledonia work more
BREAKING CAMPAIGN: CARTONS ON THE MOOVE ROUND SYDNEY
Four giant Moove cartons are on display in prominent CBD locations in Sydney in order to evoke consumer interest in the product and raise awareness. more
CITY OF MELBOURNE MARKETING CHIEF DEPARTS
The protracted City of Melbourne creative agency pitch has taken a fresh twist with the departure of Scott Chapman, the council’s commerce and marketing director. more

 IN B&T MAGAZINE
Tomorrow's World

How the white heat of technology will shape the future of marketing

Change as a constant

Fairfax Media's Pippa Leary on management changes and the way ahead for digital media

For more on these stories see the latest issue of B&T out June 26.




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