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Not All Metrics Are Created Equal
  • Advertising

Not All Metrics Are Created Equal

What's missing is how technology providers are going to be held accountable for viewability.


by Ben Sharp

Ben Sharp
Young businesswoman drinking coffee and reading news from digital tablet with feet up.
  • Media

Tablet Mags: Where Are They Now?

Are tablet magazines, the innovation once trumpeted as the saviour for waning print circulations, dead already?

by B&T Magazine

B&T Magazine

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