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12 May 2008
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What risks are brands exposed to by producing a live brand experience?
The art of a good event, or live brand experience, is the ability to connect with an audience. Such connections have been taking place since 2000BC when passion ......
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 BREAKING NEWS
TWO IN A ROW FOR REARDON
For the second year running, Clemenger BBDO’s Paul Reardon has won the Gold Siren for the best radio ad of the year. more
M&C SYDNEY MD MAKES A MOVE
M&C Saatchi Sydney managing director Marie Jackson has quit the agency to return to Melbourne. more
MARS USE ‘CHOCUMENTARIES’ FOR MAJOR DOVE LAUNCH
Mars Snackfood will launch its biggest campaign of the year on Sunday to promote Dove chocolate, and has moved away from traditional confectionary advertising. more
VIRGIN MOBILE HUNTS FOR SPECIALIST DM AGENCY
Virgin Mobile is hunting for its first specialist direct marketing agency, in one of the first major marketing moves from newly installed marketing director Jon Bradshaw. more
COMMQUEST WINS NEW INSURANCE BUSINESS
Marketing group Commquest has been appointed to handle the launch campaign for 1300 Insurance, a new company that’s aiming to take on the insurance market’s established players. more
BREAKING CAMPAIGNS: RUGBY LEAGUE STARS LINE UP FOR WORLD CUP
Rugby league players from around the world have taken part in a campaign to promote the upcoming Rugby League World Cup. more
NEWS IN BRIEF: FRIDAY 9 MAY
Poor Aussie performance at One Show; Asus hires Dash; Cant joins Toto more
SAATCHI & SAATCHI AND DDB FIGHT FOR TOURISM AUSTRALIA
Saatchi & Saatchi and DDB will fight it out for the prestigious $180m Tourism Australia advertising account, after incumbent M&C Saatchi failed to make the final round cut. more

 IN B&T MAGAZINE THIS WEEK
How business is done around the world

For people working at all levels, international stints and trips are increasingly commonplace. B&T finds out what you need to know for a good first trip to key cities in the main regions for advertising and marketing.

Meet the matchmaker

For advertising consultant, teacher and ethicist Peter McDonald great brand communications are all about great relationships.

For more on these features see the latest issue of B&T out 9th May.

 BREAKING CAMPAIGNS [unlock content]

Sunbeam

Skoda

BigPond
BWM
[view all campaigns]




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