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Be Careful You Might Get Hurt…
I recently read in Wired magazine that a 2005 German study concluded that people who take above average risks have a higher than average index of life satisfact ......

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BREAKING NEWS

STARCOM TRIO TO LAUNCH CONTENT COMPANY
Three of Starcom’s senior Holden account service staff, including the general manager of the agency, are departing to start up their own content creation agency, B&T Today can reveal. more

VIZEUM SYDNEY WINS BPI BUSINESS
Vizeum Sydney has picked up the media business for international fragrance house Beauté Prestige International (BPI), following a global review. more

HOST WINS OUT IN VODAFONE RACE
After splitting with Virgin Mobile, Sydney ad agency Host has picked up creative duties for the larger telco, Vodafone. more

MEDIA CAFé LAUNCHES TO BRING BUYER AND SELLER TOGETHER
A new website, Media Café, is launching this week with the intention of helping planners, buyers and sales execs communicate more effectively. more

SAPIENTNITRO HIRES EXECUTIVE BUSINESS DIRECTOR
SapientNitro Melbourne has hired Belinda Anderson in the newly-created role of executive business director. more

NEWS IN BRIEF: TUESDAY 9 FEBRUARY
AIMIA opens People’s Choice voting; Lavender appoints Falloon; DM Group hires Hockley; BCC AdSystems updates software for time-shifted viewing more

BREAKING CAMPAIGN: ING LAUNCHES BIGGEST PUSH SINCE 90S
ING Direct is this week launching its biggest product offering and marketing campaign since the late 1990s with its Orange Everyday account. more

DROGA5 TO CREATE RECONCILIATION CAMPAIGN
Droga5 Sydney has been appointed to create a new campaign to mark the 10th anniversary of the Reconciliation Bridge Walks. more

IN B&T MAGAZINE

Cracking Ideas
While marketers and agencies have been talking about new product development for years, some agencies are now hatching new products as a means of generating income

Banking on strategy

Self confessed nerd, ANZ marketer David Lindberg, explains why the financial sector's turmoil has led to brand differentiation

For these features plus much more see Febuary 5 edition of B&T.

B&T Today, your daily insight into the world of marketing, advertising, PR and media.

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