Six-Packs Still Rule When Marketing To Aussie Blokes
When Michelangelo sculpted ‘David’ he didn’t create some jowly bloke with a beer-gut. Taught tummies still work.
When Michelangelo sculpted ‘David’ he didn’t create some jowly bloke with a beer-gut. Taught tummies still work.
Traditional TV broadcasters need to reinvent themselves to stay in the game with Stan, Presto and Netflix.
People would rather crawl through mud & lift logs over their head than use Facebook claims Tough Mudder CEO, Will Dean.
To celebrate Samsung's launch of Milk Music Authentic Entertainment is bringing back music event, Live at the Chapel.
The piece of media pie your brand occupied is getting smaller. Brands need to have a story-world now, not just ads.
The partnership will allow Telstra to re-sell Presto's SVOD service to its customers.
Digital comms agency Deepend has once again been chosen to launch the Royal Easter Show campaign.
US Harper’s Bazaar's editor-at-large and all-round fashion luvvie, Derek Blasberg, is the face of this new campaign.
Strong hints from Camp Google today that it's set to ditch its unpopular social networking service Google+.
Independent agency REBORN has a brand new creative director after pinching M&C Saatchi's old one.
Digital creative agency Holler has announced that the magnificently hirsute Cyril Louis is the firm's new CD.
F4WARD has been appointed PR agency for today global specialised health and beauty products organisation, Mentholatum. ...
Lithium Now Accepting Submissions for World’s Best Customer Innovations and Transformational Results
Waxheads rejoice! Surf brand Quiksilver has opened a new Aussie flagship store complete with full bar.
"You're better on beef" isn't a rallying cry for Mardi Gras but tagline to BMF's new TVC for Meat & Livestock Australia.
Yesterday's story about new tech that generates electricity while masturbating has had its marketing claims pulled off.
Designworks, part of STW, has further strengthened its offering with the acquisition of Auckland agency Union Digital.
Local fans of US streaming service, Netflix, will have to wait until the end of the month before they can do it legally.
PETA's latest ad says eating fish is cruel and we should all stop while ignoring the omega-three message altogether.
A new study says marketers who try and empathise with their consumers may be doing their brands more harm than good.