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Are KPIs Killing Creativity?
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  • Media

Are KPIs Killing Creativity?

Screw KPIs, let your creative mind run wild. Or maybe not.

by B&T Magazine

B&T Magazine

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The Marketing Trends of 2015
  • Marketing

The Marketing Trends of 2015

2015 won't be about technological change. It will be about style, substance and the essence of what is communicated.

Opinion

by Jackie Crossman

Jackie Crossman
kettle barbecue grill on backyard
  • Marketing

Getting Your Brand To Pass The BBQ Test

Attention CMOs: if you drop your brand name at a BBQ and no-one knows it, you've got some work to do.

by B&T Magazine

B&T Magazine

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