The Gen Zs Are Coming! And Here’s How Marketers Can Take Them On
In this guest post, InMobi commercial director Brendan Watmore (pictured below) shares some words of wisdom on marketing...
Opinion
The Value Of Brand Influencers: Lessons From Fyre Festival
The rise of social media has also seen a dramatic increase in the use of brand influencers to promote businesses, with e...
Opinion
Omnicom Agencies Win Top Honours At Cannes Lions
B&T's Cannes journalist has resurfaced & filed this press release. Hardly enough to warrant the airfare & accommodation.
Coca-Cola Unveils New Sampling Campaign & TVC For Its ‘No Sugar’ Offering
We're going sugar-free in the B&T office. Although that doesn't include any fermented alcohol sugars or Krispy Kreme.
Ogilvy Melbourne Snares Cadbury Creative From Saatchi & Saatchi
The downside to agency land is you have to be seen using the client's product, making Cadbury one of the better ones.
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Think TV Appoints Nine’s Steve Weaver As Research Director
Gary Wright's seminal 1975 classic Dream Weaver is on high rotation in the Think TV offices today. Discover why here.
Study: The Economy & Unemployment The Biggest Worry For Most Aussies
Delta's antics on The Voice and our poor Eurovision showing both odd omissions from this Aussie biggest worry study.
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Dame Helen Mirren Talks Tattoos, Ageism & Diversity At Cannes Lions
B&T was on hand to hear the indomitable Dame Helen at Cannes. Thankfully, no one asked about 2010's awful 'Love Ranch'.
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Study: Why Tinder’s All About The Visuals, Hence Why It’s Doomed For Failure For The Dateless
Do your Tinder dates leave you bored, depressed and stuck with the bill let alone any hanky-panky? Find out why within.
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Brisbane Independent Khemistry Announces Two Promotions
Brisbane-based marketing and advertising agency Khemistry has announced the promotion of Michelle Tungate to chief exper...
TV Wrap: Seven’s House Rules Retains Its Sunday Reality Crown
Come Sunday nights we love home-cooking & an evening of TV - but at someone else's, so we don't have to cook or wash up.
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Clems BBDO Sydney Snares Leos’ Jeremy de Villiers As New Head Of Operations
Our favourite-named cricketers have to be Faf du Plessis and AB de Villiers. Not that it's got anything to do with this.
M&C Saatchi’s Tom Dery Steps Down As Global Chairman
Tom Dery to step down as M&C Saatchi’s global chairman. He's also requested no burlesque dancers at his leaving bash.
Report: Old Media Still Most Trusted For News (As More Millennials Are Prepared To Pay For It)
Do you source all your news from Allen's Fantales wrappers? This may not be as delicious, but it's still worth a read.
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Meltwater Hits Back At Isentia’s Allegations Of Misusing Its Content
This Meltwater-Isentia stink is the media equivalent to totem tennis, just without any painful mishit to the genitalia.
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Study: Why The Game’s Finally Up For “Sex Sells” In Advertising
This study has found we no longer want to look at attractive people in their smalls. Has the world gone bonkers, we ask?
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Infographic: Average Aussies VS Adland
Couldn't be arsed wading through Think TV's recent AdNation Survey? Well, here it is in easily digestible cartoon form.
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Nine Relaunches Online News Platform With Focus On Mobile Video & Live Streaming
Nine overhauls 9news.com.au with a "mobile video-first approach". Excellent news for the lazy readers amongst us.
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