More than 600 people packed into the AJC at Royal Randwick in Sydney to see The Chasers War on Everything stars Chris Taylor and Craig Reucassel host the 2009 B&T Awards.
There were more than 240 entries from across Australasia for the 2009 B&T Awards, with more than 50 shortlisted teams and this year B&T awarded two new categories - Advertising Agency of the Decade and Media Agency of the Decade. Below is a list of all the winners.
Advertising Agency of the Decade - BMF
Media Agency of the Decade - OMD
Grand Prix - OMD
Advertising Agency of the Year - Droga5
Media Agency of the Year - OMD (Ikon Communications were highly commended)
PR Agency of the Year - PPR
NSW Agency of the Year - BMF
Victorian Agency of the Year - DDB
Queensland Agency of the Year - Cummins Nitro
Interactive Agency of the Year - Deepend (Soap Creative were highly commended)
DM Agency of the Year - MercerBell
Specialist Agency of the Year - Naked
New Zealand Agency of the Year - Colenso BBDO
Emerging Agency of the Year - One Green Bean
Experiential Agency of the Year - E2 Experiential Environments
Media Brand of the Year - SBS
Best Ad of the Year - Droga5, VB “Regulars”
Best Ad Campaign of the Year - AIM Proximity/Colenso BBDO for “The Yellow Tree House Restaurant”
Media Sales Team of the Year - JCDecaux Sydney
Marketing Team of the Year - Whirlpool
Best Digital Campaign of Year - AIM Proximity/Colenso BBDO for “The Yellow Tree House Restaurant”, Yellow Pages New Zealand
Young Achiever of the Year - Bruce Mundell, Mindshare
Best Media Planning - Naked, “Ask Richard” FBI Radio
Employer of the Year - OMD (DDB Melbourne were highly commended)
Digital Services Company of the Year - Boffswana (August were highly commended)
The B&T Awards are designed to recognise excellence in all areas of marketing, media and communications. The Awards are an all encompassing industry event showcasing excellent across 25 categories. The 2010 B&T Awards will be held at the AJC, Royal Randwick on Friday 3 December 2010.