Media33 Wins The Body Shop Media Account
If you are wondering why Media 33 staff suddenly have softer skin,…
‘Adults Have Lost Permission To Play’: Mattel APAC MD On Reframing Fun As Wellness
Unpack those old Barbie dolls, Mattel is giving 30 year olds permission…
Bigger, Smarter & Still Climbing: Why The 1% Club Is Seven’s Surprise Ratings Powerhouse
The 1% Club is proving to be anything but in the bottom…
“Inclusion Isn’t Brave. It’s A Responsibility”: Saatchi & Saatchi’s Mandie van der Merwe’s Post-Apartheid Lessons For A More Equitable Industry
Mandie van der Merwe doesn’t just break the glass ceiling, she redesigns…
IAB Report Reveals Video Advertising Surges Amid Evolving Economic, Measurement & AI Challenges
The IAB has taken a deep dive into video advertising, and AI…
NBA Legends Luc Longley & Andrew Bogut On Basketball’s Boom & Why Hahn Is Pouring Itself Into Sporting Culture
B&T hacks aren't known for our stature but we had to bring…
Q&A On The ABC’s Chopping Block After 17 Seasons
After years of debate, it looks like Q+A is finally coming to…
Coke Ad Blunder Highlights Risks Of AI In Advertising
We're used to getting coke blunder stories here at B&T, except we…
“Not Acceptable”: Anthony Albanese Condemns ‘Horrific’ Rubber Bullet Shooting Of Nine Journo
It's safe to say we weren't keen on Trump's administration before this.…
Advertising Industry Associations Partner To Launch World’s First LLM Benchmark For Creativity
If your AI can’t think like a creative after two coffees and…
Winning Creative Partnership Reunited As Aldo Ferretto Joins Indie Agency Enigma
This creative duo are reunited. No word on why they choose to…
Shivani Maharaj Becomes WPP Media’s Chief Creator Officer
Maharaj gets the nod for the corner office and gold-plated ring light…
Binge Becomes Home Of Premium British Entertainment From Sony Pictures Television
New pom content lands on Binge as network staffers begin apologising needlessly…
We Scout Appointed As Strategic Communications Partner For Mudgee Region Tourism
We Scout becomes Mudgee's new PR agency, with name change firmly out…
“Stop Shooting At Our Journalists”: Calls For Greater Press Freedom & Swift Government Action As Nine Journo Shot With Rubber Bullets In LA
We are sure Tomassi had some choice words to say to LAPD…
All Talk, No Pay: 74% Of Women In Media Say Employers Aren’t Acting On Gender Pay Gap
Three-quarters of employers aren't acting on pay equity. Which is three-quarters too…
TV Ratings (05/06/2025): Socceroos Close To World Cup Glory As Battle Of Thursday Night Footy Fires Up
The AFL may have won the ratings, but the real winners were…
Introducing Mountain Dew’s Wildest Drop Yet: Dew-ble Denim Djorts
Why wear your heart on your sleeve when you can wear Mountain…
7 Out Of 10 Australians Plan To Shop The End Of Financial Year Sales
Is a new toaster tax-deductible? Asking for a friend.
Brands Aren’t Just Buying Visibility Anymore: They’re Buying Into Passion, Culture & The Power of IP
Turns out slapping your logo on a sideline alone isn’t strategy, it’s…
Specsavers’ ‘Welcome To Melbourne’ Campaign Woos The WOOH Congress In Mexico
Specsavers just won another global OOH award, proving once again that confusion…
Malaysia Airlines Launches Global Campaign ‘Time For Premium Escapades’
Malaysia Airlines says it’s “Time for Premium Escapades”. Which is all well…
Ad Standards Finds AGN’s MasterChef Ad Misleading On Timeline For Renewable Gas
Hot water? Skewered? Roasted? The jokes really write themselves here.
“Participation Is Greater Than Persuasion”: Damien Eley On Rewriting The Creative Playbook As The Many Launches In Australia
Eley returns home. Says he simply couldn't find VB and reasonable parmi…
Brittany Higgins Joins Third Hemisphere
Higgins keeps it in the family, joining husband David Sharaz and a…
Uber & Hello Keep The Marriage Alive Celebrating 5 Years With Art Installation Vow Renewal
Some couples get a dog. These two got 300 campaigns and a…
Cartology Extends Haben Partnership With Westpoint Shopping Centre
Cartology's added 50 more screens to Westpoint, because nothing says retail therapy…
CMC Invest Pushes For Progress In New ‘Invest Better’ TVC
Coincidentally "Invest better" is the same advice we are giving to teenagers…
Curious Nation Appoints Award-Winning Producer Braydon Priest To Lead Project Delivery Across Expanding NZ Portfolio
Curious Nation makes new hires focussed on growing client base across NZ.…
Fitstop & LSKD Unite To Move For Pride
Fitstop & LSKD is lifting spirits alongside dumbbells this Pride Month.
Crave Global & BCG2 Merge To Launch BcgCrave
BcgCrave is just one agency merger away from being classified as a…
TV Ratings (03/06/2025): Awkward Almost Kiss Leaves Farmer Wants A Wife Hopefuls Rattled
We aren't saying we agree with Farmer Jack's choice here. But we…
GoTransit Takes Off With Melbourne’s Largest Moving Billboard For Virgin Australia
SkyBus ads: for when your brand message wants legroom and a window…
Finch, Supermassive, Collider & DDB Melbourne Announced As Cannes Lions Finalists
At least two Aussies will be flying the flag in Cannes. B&T,…
Hold On To Your Holdcos: B&T’s Best Of The Best Returns With The Creative Leaders Running The Show!
Yes, B&T's Best of the Best is back. And yes, we're still…
OMD Locks In $61M Under Armour Media Business Across APAC
Active wear set to become a staple of the OMD offices after…
Audible’s Audiobook Escape Room Is Turning Up The Volume At This Year’s Oz Comic-Con Melbourne & Supanova Sydney
The Audible escape room is the only place where getting lost in…
CMOs To Watch, Presented By Zenith: Maddie Jahnke Pours Herself Into New Role As Altos Tequila’s Global Brand Director
Pernod Ricard's Jahnke is packing her bag & moving to Mexico to…
TV Ratings (02/06/2025): LEGO Masters Pulls Reach But Are Audiences Sticking Around For The Geometric Eagles?
Geometric Eagle is not a term we ever thought would appear in…
