A senior executive at IBM has been approached about the top job at WPP after CEO and founder, Sir Martin Sorrell’s abrupt departure in April.
According to media reports out of the UK, David Kenny, the senior vice-president of IBM’s Watson and Cloud Platform division, was interviewed for the position in WPP’s New York offices last month.
Kenny has denied he is interested in the position despite being interviewed for it. His name is in the mix with two other possible candidates: WPP’s co-chief operating officer Mark Read and industry veteran Hamish McLennan.
It is expected that WPP will announce Sorrell’s successor in early September when it also unveils its half-year results.
Media in the UK have suggested that Read is the current favourite to win the role primarily because he is very familiar with the culture of the business.
Meanwhile in other WPP news, the company has announced it will depart its famed London headquarters after 30 years.
Positioned in London’s Mayfair – 27 Farm Street – it is one of the city’s most priciest addresses.
The move is not thought to be a budgetary one, but merely a further sign that the company has moved on from its Sorrell days.
In a memo to staff, Mark Read and Andrew Scott, the joint chief operating officers of WPP, said: “As WPP evolves, so does the role of the parent company.
“We are reviewing our working environment to make it fit for purpose and ready for our new requirements and, specifically, to create a more modern and attractive office that is better suited to more collaborative ways of working.”
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]