Smashing it: Australian Open Doubles Sponsorship Income In Five Years, Grows Qualifying Week & Agency Work
Naomi Osaka's viral Australian Open entrance outfit explains just why the tennis…
Chemist Warehouse Continues To Lace Up For Tennis Australia
The first time was so nice, Chemist Warehouse had to go twice.
Herald Sun Serves Up AO Opening Week Ace
Herald Sun serves up Aussie summer: where the tennis is hot, but…
Waterdrop Launches 2026 AO Partnership As Two B&T Hacks Shock The Court
B&T's sportiest journos hit the court here. And, remarkably, don't manage to…
MKTG & Dentsu Sports Analytics Appointed Global Research & Insights Partner For Tennis Australia
Tennis Australia takes a swing at analytics with MKTG and Dentsu.
Pat Rafter, Tennis Australia & M+C Saatchi Unpack The Racquet Sports Boom Brands Can’t Afford To Miss
Were you picked last in sports? Then you can add pickleball ball…
Atomic 212° Aces Tennis Australia Pitch, Appointed Media Agency Of Record
Atomic 212° nets the Tennis Australia account as staffers quake at expenses…
Tennis Australia Reviews Media With Incumbent PHD Not Returning Serve
Despite hitting some aces, PHD Melbourne has decided not to go in…
Culture Amp Partners With Tennis Australia & National Teams
Culture Amp serves up a tasty new brand partnership. Denies any backhands…
The Festivalisation of Sport: How The Australian Open Is Serving Up A New Era Sport & Spectacle
B&T believes premium spirits should be available at all sporting events. Though…
TV Ratings (20/01/2025): De Minaur’s Mum Steals The Show As He Becomes First Aussie In 10 Years To Make AO Quarter-Finals
About time B&T stopped making jokes about Australia's poor tennis performance, hey?
Tennis Australia Launches Worldwide FAST Channel, Tennis+, On Samsung TV Plus During Australian Open
Can't get enough of the tennis? Tennis Australia has launched a channel…
Aussie Tennis Legend Mark Philippoussis Stars In Google Pixel’s New TVC For Multi-Channel Australian Open Campaign
Google Pixel has launched its latest campaign, 'Courtside Magic' at the Australian…
Ace Your Aperol Aperitivo Hour At Australian Open 2025
Alcohol and Melbourne heat... what could possibly go wrong?
CyberCX Launches ‘We Secure Our Communities’ Campaign For Australian Open 2025 Highlighting Cyber Threats To Sporting Events
Cyber threats at sporting events take front & centre in CyberCX's latest…
AO Supports Bushfire-Affected Communities For Fifth Year Running
We love a nice feel-good story here at B&T. Kudos to all…
Ash Barty & Todd Woodbridge Launch Kia’s Sustainable VIK Fleet Handover For AO2025
AO sponsor rolls out Ash Barty for new campaign - bet you…
Victorian Government Partners With The Australian Open To Serves Up More Services AO2025
There are set to be an extra 4,500 70a busses during the…
Records & Redemption: The Winning Plays & Epic Sporting Moments That Shaped 2024
B&T's counting down the most magical sporting moments of 2024. NRL players…
Kyrgios & Djokovic Doubles Match To Take Centre Stage In Star-Studded Brisbane International Lineup
Two of tennis' 'bad boys' set to kick off the summer of…
Game, Set, Lemon Ace: Grey Goose & Australian Open Partner To Celebrate The “Zest” Of Summer
Do you often leave sporting events with a thumping headache & no…
Tennis Australia Doubles Down On Hits Different Platform To Launch AO 2025
Tennis Australia continues its push to get Aussies to pick up a…
Game, Set, Breakfast: Alex De Minaur Serves Up Historic First Partnership With Weetbix
Alex de Minaur set to encourage kids into tennis via a Weet-Bix…
How To Score Big With Sports Sponsorships: Measuring Success Through Data & Strategy
Have you got your CFO keeping score of how your sponsorships are…
Four Ways Australian Tennis Is Reshaping The Game For Brands
Tennis Australia wants to reshape the game for all Aussies, just not…
Australian Open 2025 Set To Increase Sponsorship By At Least 35%
The Australian Open fast becoming a two week exercise in branding interrupted…
CJ Media Serves Up Australian Open For South Korean Viewers
Deal will see South Koreans enjoying the Oz Open until 2027. Or…
Australian Open 2024: By Numbers, Pictures And Partners
It's all the stats from the Oz Open bar mentions of Nadal's…
Magnite Serves Up Programmatic Advertising For Tennis Australia
Heading to the AO? Secure spare seats around you by telling fellow…
MATTA Showcases Tennis In All Its Glory In ATP Tour Campaign
Think tennis is dull and genteel? This campaign shows it's a MATTA…
Elle Macpherson To Headline AO Inspirational Series
Macpherson set to wow crowds with story of her "continuous evolution" rather…
Aeperol Spritz Refreshes Australian Summer Of Tennis
Delicious cocktails and balls flying around at 200kph - what could go…
The Australian Koala Foundation Sponsors Junior Wheelchair Tennis Star
The Australian Koala Foundation (AKF) has announced a multi-year sponsorship of the…
Tennis Australia Unveils “Hits Different” Campaign In First Work From BMF
Much like the first cicada, cockroach & painful sunburn of the summer,…
Hulsbosch Rebrands Tennis Australia To Help Drive Participation
Tennis Australia says "don't let that dreadful Kyrgios chap put you off"…
BMF Aces Tennis Australia’s Creative
BMF wins Tennis Australia's creative. No plans afoot to ramp-up the already…
ANZ Returns To Australian Open But Cuts Children’s Tennis Program Funding To Focus On Client Hospitality
Props to ANZ for focusing on what really matters: getting your clients…
Tennis Australia Launches “See The Game” Campaign Promoting The United Cup, Via Sunday Gravy
Sunday Gravy gets fans to look past tennis stars' gender by removing…
Nine Serves Up 425 Million & Aces Tennis Australia Deal
Mike Sneesby's signature a tad smudged and shaky after signing-off a $425…
Nine Eyeing $500 Million Cheque To Keep Oz Open Rights
Sneesby forced to call Nine's accounts to confirm how many zeros in…
