Summer is served, as Aperol is named the Official Partner of Tennis Australia from 2024 for the next four years.
Aperol Spritz has returned to the Australian Summer of Tennis, starting with the United Cup, through to the Brisbane International, Adelaide International, Hobart International, and finally, the Australian Open in January.
“We are back! Campari is thrilled to announce that Aperol will be bringing a slice of Italian culture to the Australian Open in 2024,” said Simon Durrant, managing director for Australia at Campari Group.
“The Australian Open is the biggest event in the Australian summer calendar, and with Aperol Spritz being the drink of the summer, this is the perfect partnership. Boasting one of the biggest sporting crowds in the nation, we’re excited to spread the Aperol joy across a terrific summer of tennis”.
He added that Aperol would be activating at a number of bars on the ground at the Grand Slam of the Asia-Pacific. “We are excited to welcome the tennis fans at the Australian Open to our bespoke bar, Terrazza Aperol, to experience summer in true Italian style. In what promises to be a lot of fun for tennis fans, Aperol Spritz will also be available throughout the many bars across Melbourne Park,” said Durrant.
“We are incredibly excited to have Aperol return as a Partner in 2024. Both tennis and the Aperol Spritz are synonymous with summer in Australia, making this the perfect partnership between two icons,” said Tennis Australia’s chief commercial officer, Cedric Cornelis. “We can’t wait to see fans attending events across the Summer of Tennis sitting back and enjoying the world-class tennis while sipping a refreshing Aperol Spritz for years to come”.
