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Reading: CJ Media Serves Up Australian Open For South Korean Viewers
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B&T > Media > CJ Media Serves Up Australian Open For South Korean Viewers
Media

CJ Media Serves Up Australian Open For South Korean Viewers

Staff Writers
Published on: 23rd May 2024 at 12:11 PM
Edited by Staff Writers
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Tennis Australia and CJ Media have renewed their broadcast partnership seeing CJ Media’s linear channels and OTT platform TVING continue to broadcast the Australian Open in South Korea until 2027.

A broadcast partner of the Australian Open since 2021, CJ Media’s tvN Sports channel provides coverage to more than 95 per cent of households in South Korea. Its digital platform TVING is the number one domestic OTT service with 3.8 million subscribers.

“We are delighted to extend our agreement with CJ Media, to broadcast the Australian Open to our large and growing fan base in South Korea,” Tennis Australia chief commercial officer Cedric Cornelis said.

“Growing tennis in the Asia region has long been a priority for Tennis Australia, and our partnership with CJ Media is another important step on this journey”.

“Asia accounts for 35-40% of the AO’s global viewership and South Korea consistently ranks in the top five Asian countries by viewership, making it a key market for us”.

“We are very pleased to continue broadcasting one of the world’s premier tennis tournaments, the Australian Open, to many tennis fans in Korea through the extension of our broadcasting rights agreement with Tennis Australia,” said CJ ENM sports director, Kyo Eun Koo.

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TAGGED: Australian Open, Tennis Australia
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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