Hear Ye! Hear Ye! B&T Awards 2024 Finalists Have Been Revealed!

The Finalists for the best campaigns at this year’s B&T Awards have been revealed!

The campaigns section features some of the most important work from agencies across Australia and New Zealand.

This round of finalists includes such vaunted works as Howatson+Company’s awesome “Your Second Favourite Beer” for Matilda Bay, Special and PHD’s Shift 20 Initiative, DDB’s “The Original Mouthful” for Macca’s and The Monkeys’ extraordinary “Play It Safe” for the Sydney Opera House.

We’re also revealing the finalists for the inaugural B&T Award for the Planet! This award showcases the best initiatives and businesses striding ahead in the sustainability stakes. After all, we only have one planet.

This year, we’re delighted to be partnering with CRA on the Siren Award for the Best Radio/Audio Campaign.

Remember, the winners will be revealed at Sydney’s Hordern Pavilion on 8 November. And you can buy your tickets at the discounted Early Bird rate of $471.90 — or $438.90 if you bring nine other colleagues!

If there are any typos below, please email events@themisfits.media as soon as possible (Company, Campaign, Client). If you don’t, your trophy will have a misspelling — and no one wants that.

So, without any further ado, feast your eyes on the first tranche of this year’s finalists. We’ll be revealing the Agency of the Year Finalists tomorrow.

Plus, over the coming weeks and months, we’ll also be showcasing the work that got them to this stage.

B&T Award for Bravery

BMF, “TasmanAi”, Tourism Tasmania
Dig, “Margret – Bulla Chief Cottage Cheese Officer”, Bulla
Football Australia, “Til Its Done”, The Matildas
Howatson+Company, “TOUCH”, Mastercard
Innocean Australia, “No Good Reason”, White Ribbon
M&C Saatchi Group, “BWSHHHH”, BWS Id Checks
M&C Saatchi Group, “UNCLOUD”, Minderoo Foundation
Special Group, “Pepsi Max – Tastes OK”, Pepsi
The Hallway, “Impressions”, Boody
Think HQ, “The Unsaid Says A Lot”, The Department of Families, Fairness and Housing

B&T Award for Diversity – The Work

Akcelo, “Big Tinder Wedding”, Tinder
Eleven, “The Wheelchair Ballkid”, Mastercard
Howatson+Company, “I’m Dying Inside”, Modibodi
Howatson+Company, “TOUCH”, Mastercard
Ogilvy, “Til it’s Done”, Football Australia
OMD Diverse, “McDonald’s Australia: Year of the Dragon, From ‘Golden Arches’ to ‘Cultural Bridges'”, McDonald’s
Snack Drawer “Enter The Chat”, Instagram Australia x Butterfly Foundation
Special & PHD, “Shift 20 Initiative”, Dylan Alcott Foundation

B&T Award For The Planet

GroupM Alpha
M&C Saatchi Group
Man of Many
Paper Moose
v2food

Best Content Marketing Strategy

AFFINITY, “XXXX Winch to Win”, XXXX
Akcelo, “For The Plot”, Tinder
Hotwire Global, “Cortex City”, Palo Alto
Howatson+Company, “I’m Dying Inside”, Modibodi
iProspect, “Nailed It”, L’Oreal – Essie
Snack Drawer, “Enter The Chat”, Instagram Australia x Butterfly Foundation
WiredCo & The Comms Department, “WE HELPED 1.2M PARENTS AND CHILDREN WASH LIKE THE WIGGLES WITH DETTOL”, Reckitt
Year13, “FinLit 2.0”, Westpac

Best CTV Campaign

Howatson+Company, “Always Free, Always Entertaining”, ABC
Howatson+Company, “Know What We Know”, Domain
Howatson+Company, “Tyroflage”, Tyro
Optus, “24 Hours on the Optus Network”

Best Digital Campaign

Akcelo, “For The Plot”, Tinder
Jaywing for New Balance
TBWA Australia, “Autotranslate”, mycar Tyre & Auto
DDB Sydney, “The Original Mouthful”, McDonald’s Australia
Dig, “Margret – Bulla Chief Cottage Cheese Officer”, Bulla
Havas Host, “Louie The Flyhunt”, Reckitt
Howatson+Company, “PetWatch” Petbarn
Howatson+Company, “I’m Dying Inside”, Modibodi
M&C Saatchi Group, “UNCLOUD”, Minderoo Foundation
OMD, “Project Enigma”, NSW Government – Cancer Institute
Thinkerbell, “Incognito Launch”, Tooheys Extra Dry

Best Digital Services

CHEP Network
Jaywing
Orchard
Reload Media
Resolution Digital Australia
Rocket Agency

Best Digital Transformation

CHEP Network
LEVO for Interflora Australia

Best Direct Response Campaign

BMF, “TasmanAi”, Tourism Tasmania
CHEP Network, “Climate Doctors Certificate”, School Strike 4 Climate Australia
DDB Sydney, “The Original Mouthful”, McDonald’s
Hatched, “Uncorking Beauty: How Brown Brothers boosted sales and database with Adore Beauty”, Brown Brothers
Howatson+Company, “Your 2nd Favourite Beer”, Matilda Bay Brewery
iProspect, “Using Data to Beat The January Blues”, Air New Zealand
M&C Saatchi Group, “UNCLOUD”, Minderoo Foundation
Special NZ, “The Cliché Code”, Uber Eats
The Hallway, “The Cardboard Cake”, Wholegreen Bakery
WiredCo., “How The Shop That Stopped The Nation Delivered Over 3.7M Wishlisting Events In Just 12 Hours”, THE ICONIC
Year13, “Business Class”, Chartered Accountants ANZ

Best Integrated Ad Campaign

BMF, “Go Big on the Little Things”, ALDI Australia
Contiki, “Live The Legend”
DDB Sydney, “The Original Mouthful”, McDonald’s Australia
GHO Sydney, “For All The Goals We Share”, CommBank
Football Australia, “Til Its Done”, The Matildas
Innocean Australia, “Kia Is Getting A Ute”, Kia Australia
M&C Saatchi Group, “UNCLOUD”, Minderoo Foundation
Poem Australia’s, “Ultimate Second Car”, Uber Carshare
Publicis Groupe Power of One, “End The Trend”, Cancer Council Australia & Australian Government
Special Group, “Get Almost Almost Anything”, Uber Australia
Special Melbourne, “As Worn By Us”, Bonds
Special Melbourne, “DoppelFalcons”, ANZ
Special & PHD, “Shift 20 Initiative”, Dylan Alcott Foundation

Best Media Campaign

Atomic 212°, “Memorable Media Moments”, Tourism NT
Avenue C, “Go On, Feel amaysim”, amaysim
Howatson+Company, “I’m Dying Inside”, Modibodi
Howatson+Company, “TOUCH”, Mastercard
M&C Saatchi Group, “UNCLOUD”, Minderoo Foundation
Mediahub, “Run Your Way”, New Balance
OMD, “Entering the Colour Era: How Taylor Swift and Dulux broke the media (channels)”, Dulux
Principle Media Group, “Gummies”, Swisse
Publicis Groupe Power of One, “End The Trend”, Cancer Council Australia & Australian Government
REA Group, “Home of Homes”, realestate.com.au
Special & PHD, “Shift 20 Initiative”, Dylan Alcott Foundation
The Hallway, “The Cardboard Cake”, Wholegreen Bakery
UM, “How The SEEKret Turned Plateau Into Growth” Seek
v2food, “Update Your Plate”

Best Media Platform

Broadsheet Media
Hearts & Science, “Telfast Disrupts Its Way To #1”, Sanofi Consumer Healthcare Australia
Man of Many

Best Out-of-Home Campaign

Akcelo, “FryThru”, McDonald’s
Akcelo, “Water Wasn’t Made For This,” Pepsi
Atomic 212°, “BEV FAMILY 2023/24”, BMW Australia
Atomic 212°, “Memorable Media Moments”, Tourism NT
DDB Sydney, “The Original Mouthful”, McDonald’s
Football Australia, “Til It’s Done”, The Matildas
Mediahub, “Run Your Way”, New Balance
Optus, “24 Hours on the Optus Network”, Optus
Special Australia, “As Worn By Us”, Bonds
Special Group, “Tastes OK”, Pepsi
Special Group, “Get Almost Almost Anything”, Uber Australia
Special NZ, “The Gravy Train”, KFC
Wavemaker, “The Power Of Si”, L’Oreal/ Giorgio Armani

Best PR Campaign

Eleven, “The Wheelchair Ballkid”, Mastercard
Eleven, “TOUCH”, Mastercard
Hopeful Monsters, “The Original Macas”, Australian Macadamias
Organic Publicity, “Bridgerton in Bowral”, Netflix
Poem, “Australia’s Ultimate Second Car”, Uber Carshare
Special NZ, “The Gravy Train”, KFC
Special & PHD, “Shift 20 Initiative”, Dylan Alcott Foundation
The Hallway, “The Cardboard Cake”, Wholegreen Bakery
Thinkerbell, “The Delivery Bag in Disguise”, Menulog
Thinkerbell, “Vegemite 100 Years”, Bega
WiredCo, “The Shop That Stops The Nation”, THE ICONIC

Best Regional Media Campaign

Assembled Media, “Kioti – More Horses”, PFG Australia
Southern Cross Austereo, “Fill The Space”, Telstra
University of Tasmania, “Study is an Adventure”, University of Tasmania

Best TV Campaign

Akcelo, “Go to Better Sleep”, Forty Winks
BMF, “Go Big on the Little Things”, ALDI Australia
Bullfrog, “Black Smithery”, Interpath
Howatson+Company, “Tyroflage”, Tyro
Howatson+Company”, Always Free, Always Entertaining”, ABC
Howatson+Company, “Know What We Know”, Domain
Innocean, “Kia is Getting a Ute”, Kia Australia
Ogilvy, “When the Lucky Country Isn’t so Lucky”, AAMI
Special Group, “Get Almost Almost Anything “, Uber Australia

Best Use of Social Media

1House, “Great Northern Winter Migration”, Great Northern
Assembled Media, “BikTok”, Bic Stationery
DDB Sydney, “The Original Mouthful”, McDonald’s Australia
Dig, “Margret – Bulla Chief Cottage Cheese Officer”, Bulla
Emotive, “First Times”, Google AU NZ
Half Dome, “28 By Sam Wood Challenge”, 28 By Sam Wood
Howatson+Company, “I’m Dying Inside”, Modibodi
Leo Burnett Australia, “The Wedding That Fans Built”, Diageo Australia
Poem, “Australia’s Ultimate Second Car”, Uber Carshare
Special Group, “Cliché Codes”, Uber
Traffik Marketing, “Swisse Gummies”, Swisse Wellness
Wavemaker, “Colgate Max Fresh – Flavours That Wake You”, Colgate-Palmolive

Best Use of Sponsorship

Akcelo, “FryThru”, McDonald’s
Chisel, “Gatorade x AFL”, PepsiCo
EssenceMediacom, “Google #PixelPerspective”, Google
ICON, “McLaren Partnership Launch”, Airwallex
Leo Burnett Australia, “In Her Boots”, Diageo Australia
Mango Communications, “New York & London Marathon Sponsorship”, New Balance
Mindshare, “The Sniffer Dog Sponsorship”, Lynx Unilever
Ryvalmedia, “The Stage”, Live Nation & Spotify
Starcom, “From Farm to Table Only Faster: A Fresh Cook Up with IGA”, IGA

Best Use of Tech and AI

Akcelo, “Waild West Saloon”, Salesforce
Amplify, “In Bloom”, Afterpay
Cummins&Partners, “Alfa AI”, Stellantis
DDB Sydney, “RooBadge”, Volkswagen Group Australia
DDB Sydney, “The Original Mouthful”, McDonald’s
EssenceMediacom & GroupM Nexus, “Maximising KFC’s Reach with AI-Powered Video Optimisation”, KFC
Hearts & Science, “The Renewables Ad Engine – Using data and technology to reduce carbon emissions from streaming”, Sanofi Consumer Healthcare Australia
Howatson+Company, “PetWatch”, Petbarn
LoopMe and Merkle, “Flipping the Script for Motorola Razr with Benchmark-Beating results”, Motorola
Ogilvy, “Give a Cheer to A Volunteer”, Cadbury
OMD, “Create Free Calls to Santa: powered by Generative AI”, Telstra

Best Video Campaign

Akcelo, “Big Tinder Wedding”, Tinder
Innocean, “Kia is Getting a Ute”, Kia Australia
Keep Left, “How To Upskill Your Financial Wellbeing”, ANZ
Optus, “24 Hours on the Optus Network”
Sportsbet, “Volk is Too Old”
The Monkeys, Part of Accenture Song, “Play it Safe”, Sydney Opera House
Tourism WA, “Drive The Dream”
Wavemaker, “Cadbury Gives A Cheer & A Half”, Mondelēz

Data-Driven Marketing

Afterpay, “How Afterpay Regained Market Share and Proved Brand ROI”
Atomic 212°, “Red Is The New Black”, My Muscle Chef
CulturalPulse, “FIFA Women’s World Cup 2023 Multicultural Fan Engagement”, FIFA
Hearts & Science, “The Renewables Ad Engine – Using data and technology to reduce carbon emissions from streaming”, Sanofi Consumer Healthcare Australia
Howatson+Company, “PetWatch”, Petbarn
iProspect, “MYOB – Unlocking SME Swagger With The Real O.G.”, MYOB
Nunn Media, “From Jackpot to Creative in Seconds”, The Lottery Office
Publicis Groupe, “The Codral Cold & Flu Forecast”, Codral, Kenvue
Sparro by Brainlabs, “Unlocking a Data Black Box to Fill Another 17,000 Appointments”, Greencross Vets
Spotify, “Wrapped 2023”
Wavemaker, “Experimental Growth”, Mondelēz
Wavemaker, “Oreo – Twist, Lick, Digital”, Mondelēz

Siren Award for Best Radio/Audio Campaign

ARN and Saatchi & Saatchi, “Last Chance Servo”, Ampol
Bullfrog, “Made Honest”, Dineamic
DDB Group Sydney, “The Original Mouthful”, McDonald’s Australia
EarMax Media, “Don’t just travel, Explore!” Explore Worldwide
Howatson+Company, “TOUCH”, Mastercard
Thinkerbell, “Bupa Contagious”, Bupa
Thinkerbell, “Release Line”, Lifeline Australia
SCA, “AFL Finals ‘Feel It'”, AFL
Clemenger BBDO, “Value Ads”, HCF