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Reading: Herald Sun Serves Up AO Opening Week Ace
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B&T > Marketing > Sports Marketing > Herald Sun Serves Up AO Opening Week Ace
MarketingMediaSports Marketing

Herald Sun Serves Up AO Opening Week Ace

Staff Writers
Published on: 2nd December 2025 at 12:25 PM
Edited by Staff Writers
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2 Min Read

The Herald Sun returns as presenting partner of the Australian Open’s Opening Week in 2026. The collaboration celebrates six days of world-class sport, live entertainment and accessible family experiences, establishing Opening Week as the unmissable start to the three-week tournament.

Running from January 12-17, AO Opening Week will deliver high-stakes charity matches as top players make their final competitive hit-outs before the first Grand Slam of the year. It features qualifying action, open practice sessions, Kids Tennis Day presented by Emirates, live entertainment and family experiences across all precincts.

The Herald Sun will feature exclusive behind-the-scenes content, in-depth editorial features, video and social content as well as reader ticket giveaways across its digital and print platforms.

A major drawcard during Opening Week will be the expanded AO 1 Point Slam driven by Kia on Rod Laver Arena.

The format sees players advance based on winning a single point, with grassroots competitors from every state and territory facing off against the world’s best players to win $1 million.

Tennis Australia CEO Craig Tiley said: “Opening Week is becoming a major event in itself with blockbuster showdowns, grassroots players taking on pros for life-changing money, rising stars fighting for main draw spots, live music, and the full AO experience with accessible prices”.

“The Herald Sun helps us reach beyond the traditional tennis audience – from families looking for great value entertainment to casual fans who want world-class sport, live music and atmosphere”.

News Corp Australia’s state and communities managing director, Victoria and Tasmania, Agostino Giramondo said: “As presenting partner, we’re connecting our audiences to world-class tennis, entertainment and that unmissable AO atmosphere. This is exactly the kind of accessible, compelling experience that resonates with Herald Sun readers – whether they’re lifelong tennis fans or families looking for their first taste of the Australian Open”.

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TAGGED: Australian Open, Herald Sun, Tennis Australia
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