The Weetbix box has showcased some of the greatest athletes of all time, serving as a symbol of sporting excellence. But in its 126-year history, an Aussie Tennis Player has not once appeared on iconic the red and blue packaging – until now!
Alex de Minaur, Australia’s No. 1 tennis star and the current world number nine according to the Association of Tennis Professionals (ATP) rankings, is stepping into this prestigious spotlight, joining a legendary roster of sporting greats like Tim Cahill, Brett Lee, and Elyse Perry, whose presence on breakfast tables has motivated kids to dream big and get active.
This summer, de Minaur’s partnership with the Australian Open Holiday Programs presented by Weet-Bix takes inspiration off the box and onto the court. Through this collaboration, kids across the nation have the chance to not only connect with the tennis icon but also experience the sport in a way that could ignite a lifelong passion.
“I fell in love with tennis when I was a kid, and this partnership with the AO Holiday Programs and Weet-Bix aims to inspire the next generation to love it just as much,” de Minaur shared.
De Minaur, known for his speed, determination, and commitment to his craft, is eager to mentor young athletes. “Mentorship is super important, and I’ve been fortunate to have learnt so much from my mentors over the years. I want to pass on the knowledge I’ve gathered throughout my journey and help young Aussie athletes become the best version of themselves”.
View this post on Instagram
As part of this historic partnership, an exclusive promotion will give ten lucky kids the opportunity of a lifetime: a private AO Holiday Programs experience with Alex de Minaur just before the Australian Open 2025. Winners will meet and train with the Olympian himself, gaining invaluable insights into the sport and an inspiring start to their tennis journey.
The major prize includes flights and accommodation for the winner and their guardian, ensuring accessibility for kids nationwide. Additionally, 100 instant-win Rebel Sports vouchers valued at $100 each will be up for grabs, adding even more excitement for Aussie families.
“Every competitive tennis player started where these kids are right now,” said de Minaur. “Learning the basics, the techniques, the routines, and the professionalism needed to love the sport and be a good player on and off the court. These kinds of opportunities are where the love of tennis really grows.”
The AO Holiday Programs, presented by Weet-Bix, aim to create more than just athletes; they foster a lifelong love of tennis, teamwork, and community. The programs, which cater to young tennis enthusiasts of all skill levels, offer a nurturing environment to develop skills while making new friends.
“Having Alex and Weet-Bix involved in the AO Holiday Programs is a fantastic opportunity for our young players. Through these grassroots initiatives, we’re not just promoting physical fitness; we’re inspiring kids to get active, connect with their local communities, and discover the lifelong benefits of tennis,” said Tennis Australia chief tennis officer, Tom Larner.
“Tennis has given me so much, and I’m really looking forward to getting on court with some of Australia’s future tennis stars. This is a chance for them to see what’s possible, to dream big, and to have fun along the way,” De Minaur added.
De Minaur’s presence on the Weet-Bix box symbolises more than just a celebration of his success; it’s a nod to the legacy of Australian athletes who have inspired countless kids from their breakfast tables to sports fields. Now, de Minaur is bringing that inspiration to the court, continuing the Weet-Bix tradition of fostering excellence in sport and fitness.
Parents and kids can now look for specially marked Weet-Bix boxes in stores.
