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Reading: Elle Macpherson To Headline AO Inspirational Series
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B&T > Media > Elle Macpherson To Headline AO Inspirational Series
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Elle Macpherson To Headline AO Inspirational Series

Staff Writers
Published on: 9th January 2024 at 8:31 AM
Edited by Staff Writers
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Australian icon Elle Macpherson has been announced as the keynote speaker at the AO Inspirational Series at the 2024 Australian Open.

A global entrepreneur, wellness champion and one of the original supermodels, Macpherson has been one of the most recognisable Australians on the world stage since the 1980s. Now, as she prepares to celebrate both personal and business milestones, Macpherson is set to inspire guests with the incredible story of her own continuous evolution.

Returning for its eighth edition, the annual AO Inspirational Series is designed to shine a light on empowerment and promote gender equality. Celebrating the achievement of women in all fields of endeavour, the AO Inspirational Series is also the prelude to a spectacular night of tennis as the world’s top women – among the highest-earning female athletes in the world – fight through the semi-finals to win a coveted spot in the AO Final.

Beloved Australian tennis legend Evonne Goolagong Cawley will open the AO Inspirational Series, carrying in the magnificent Daphne Akhurst Memorial Trophy 50 years after winning her first Australian Open title.

Accomplished journalist and Nine News anchor Alicia Loxley will host the AO Inspirational Series and interview both Goolagong and Macpherson at the intimate invitation-only event.

Renowned as one of the most prestigious off-court events at the AO, Macpherson joins a distinguished alumni of former speakers at the AO Inspirational Series, including tennis legend Billie Jean King, fashion doyenne Anna Wintour, actor, writer and director Rebel Wilson, former Australian Prime Minister Julia Gillard, and former Commissioner for Sex Discrimination Elizabeth Broderick.

“Celebrating and recognising people’s achievements, particularly those of women, is close to my heart and something I aim to ground every day in practical ways,” Macpherson said. “I’m so looking forward to being at the Australian Open for the first time and being part of this incredibly special AO Inspirational Series”.

“I’m keen to share some of my story as well as checking out some amazing tennis at the women’s semi-finals”.

“I’m delighted to welcome Elle Macpherson, an Australian icon, to the AO and look forward to hearing her unique story at the AO Inspirational Series,” Australian Open tournament director Craig Tiley said.

“Elle’s inspiring international career – from fashion superstar to global entrepreneur – is one of constant innovation and evolution, not unlike the AO itself. She is the perfect choice as our special guest for the AO Inspirational Series. We look forward to hearing Elle’s inspiring stories and, in turn thrilling her with a night of sensational tennis at the women’s semi-finals at Rod Laver Arena”.

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TAGGED: Australian Open, Tennis Australia
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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