Video Marketing 101: Make The Most From Your Campaign
The business case for using video in marketing material is well and truly established. The human brain processes video faster, recalls it for longer etc.
You’ve heard it all before. But what you haven’t heard is how to make your video stand out from the crowd, and more importantly, how to make it count.
When done right, video can be an extremely effective tool capable of reaching audiences – and potential customers – far and wide. But when it goes wrong, it is nothing short of a waste of money.
So how can you make sure you get it right?
As Bill Gates said all the way back in 1996, “content is king”. And while this statement still rings true in many facets of marketing, when it comes to video there is so much more to keep in mind.
Video is about knowing what to do once the content is live. This could be using video to engage with and convert prospects or maximising the reach of a video to ensure a solid ROI.
Ultimately, video is about movement. Moving images and moving a customer towards the outcome.
Luckily for any marketer looking to move their customers with video, provider of cloud services for video Brightcove has compiled an eBook with all the lessons it has learned from clients and their video campaigns.
The Video Marketing Master Class is your definitive guide to leading, converting, retaining, maximising and scaling with video.
To get all the information, click here for your copy of the eBook.
Please login with linkedin to comment
-
Latest comments
-
Zed Elliott 2 years agoSo, I’ll address the elephant in the room. This article, which is really an ad for Brightcove, is asking us to download an ‘ebook’ about video! Why isn’t it a video?
Latest News
Ovira Makes Powerful Statement “You Will Not Silence Our Pain” On Nick Drummond Ruling
Female founded startup, Ovira, were behind a billboard driving around Sydney this weekend with the words, “You will not silence our pain.” in support of Nick Drummond’s alleged victim. The billboard sends a strong message of support to the young woman who was assaulted by ex Knox Grammar student, Nick Drummond. The billboard comes after […]
Explained: The ACCC’s Latest Plan To Control Google
Australia’s competition watchdog wants more power to control Google and its dominance over the advertising technology space. Today the ACCC has released the long-awaited Digital advertising services inquiry – final report, which comes more than 18 months after the Australian government initiated the inquiry. As was expected, the report looks closely at the dominance of […]
Rapper Ludacris Creates Netflix Kid’s TV Show ‘Karma’s World’
Ludacris, AKA Chris Bridges, has moved from the rap, acting and philanthropy worlds to enter unexpected territory: kid’s TV. Ludacris, who acted in Crash and the Fast And The Furious franchise, is the brains (and executive producer) behind new Netflix kid’s show, Karma’s World. The program follows Karma, an aspiring musical artist and rapper with huge talent […]
Omnicom’s Resolution Digital Makes Two New Hires, Expanding Digital Transformation Team
Resolution Digital announces two new hires. Expanding its transformation offering & understanding of The Matrix films.
Twitch Partners With GroupM For APAC First
Twitch's union with GroupM arguably gives an insight into the future of media sans anyone wearing a silver jumpsuit.
Pinterest Announces Second Annual Creators Festival For October 20th
Mark October 20 in the diaries as Pinterest Creators Festival day. It just so happens to be World Osteoporosis Day too.
Michael Leunig Condemned For Cartoon Comparing Vaccine Mandates To Tainanmen Square Massacre
It appears cartoonist Michael Leunig now entering his second decade of being woefully unfunny.
Volkswagen Australia Adds DAB+ Radio To 2022 Models
Nothing screams ad creative, inner-west single male or "I can't afford an Audi" quite like owning a souped-up VW Golf.
Coffee Chain Roasted For Bizarre “Flick The Bean” Promotion, Which Also Happens To Be A Euphemism for Masturbation
Brilliant copywriting has the power to move, create, inspire! Or, there's this disaster that lands you the lead in B&T.
Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative
Six screenwriting creatives from across Australia have been selected as the inaugural participants in the Emerging Writers’ Incubator. The Incubator is an initiative from SBS in partnership with Screen Australia, state and territory agencies Film Victoria, Screen Canberra, Screen NSW, Screen Queensland, Screenwest and the South Australian Film Corporation, and with the assistance of the […]
Omnicom Media Group The First Australian Business To Complete Amazon Advertising’s OMEGA Training
Omnicom staff now fully trained in Amazon's OMEGA training. Well, excusing the dummies that didn't pass, that is.
This Way Up: Australia’s Advertising Festival Of Creativity Rescheduled To 2022
Sadly, the Advertising Festival Of Creativity has had to be postponed until next year. Will still say 2021 on the pens.
Monday TV Wrap: The Block Builds Nine A Nightly Win (And A Lovely New Kitchen Extension)
Last night’s episode of The Block fell from Sunday night’s viewership, but still easily secured a win in entertainment, and for Nine overall. The episode had a metro audience of 876,000 according to OzTAM, with a spanner thrown in the works of one team’s sunken lounge plans (truly devastating for any 1970’s conversation pit fans). Contestants […]
Loyalty Republic Launches Card Agnostic Rewards Program
Australian start-up Loyalty Republic is introducing Australia’s first bank and card agnostic direct earn rewards program to democratise loyalty and make rewards accessible and fair for anyone using a debit card. The Loyalty Republic mobile app will place consumers in control of their rewards earning potential and redemption options, with a simplified model offering 1 point per $1 spent on debit card […]
Amobee Announces Partnership With Samsung Ads
Amobee has announced a new partnership with Samsung Ads in Australia. Powered by deep analytics and industry-leading technology, the partnership will enable marketers to bridge the gap between linear and digital – from execution to measurement. Samsung Ads’ Automatic Content Recognition (ACR) data from over 1.8 million smart TVs, along with Amobee’s household data of […]
How To Use Social Media Insights To Understand What’s Impacting Your Brand’s Health
Here, Zavy’s David Bowes explains how advertisers can use insights from social media to ensure their social and content strategies are fit for the road. When we learn to drive, we’re taught how to “drive to the conditions”. Slow down when its raining, or when there’s ice on the roads, reduce your speed on gravel […]
Radio Station Uses Sperm, Conception & Rockers KISS For Oddball “Born To Rock” Campaign
As we're all still working remotely, why not take the opportunity to headbang with gay abandon to this rockin' advert.
triple j’s Giving Away One Of Dr Karl’s Iconic Colourful Shirts
Do you regularly throw-up all over yourself? Disguise the fact by owning one of Dr Karl Kruszelnicki's colourful shirts.
Facebook Hits Pause On Instagram Kids
Facebook hits pause on Instagram Kids project. Zuckerberg still working on his giant laser & flying monkeys, however.
“Stupid Prick!” Kyle Sandilands Claims He Wouldn’t Attend Anti-Vax Producer’s Funeral If He Caught COVID
Having recently found ourselves agreeing with Waleed Aly, B&T finds ourselves strangely agreeing with Kyle Sandilands.
Carat & UNICEF Australia Unveil Initiative To Deliver Two Billion Vax Shots To Developing Nations
Carat unveils plans to vax developing nations. Which, you'd agree, goes above and beyond the call of a media agency.
Billie Eilish Teams Up With Nike To Release Vegan Air Jordans
Billie Eilish & Nike team for new vegan Air Jordans range that sadly doesn't come with tag "get less meat on your feet".
IMAA Announces New Group Deal Arrangements With Media Research, Planning And Training Companies
As if the tote bag, sun visor & leather embossed notepad weren't enough, IMAA members can now enjoy these benefits too.
New Word Order Creates “Anything Is Possible” Campaign For Coomera Anglican College
Coomera Anglican College has risen to become a leader among Gold Coast schools, however, its brand identity was at odds with its history, leadership and bold plans for the future.
Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
Aussie designers are giving iconic logos a pro-vax revamp. Sadly, not enough to stop the rioting in Melbourne, however.
Connection As Currency – How DTC Brands Are Changing Commerce
James Horne (main photo) is the CEO of Balance Internet. In this guest post, he says direct-to-consumer DTC brands that endure past the initial launch have a true differentiation, standing out from competitors by driving connection… We’ve always known that brands need more than a good product and website to stand out from their competitors […]
Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
New Advertising, Consulting And Media Industry COVID-19 Ad Calls To Australia’s Fighting Spirit
Judging by B&T staff, the only known side effect of the vaccine is boring everyone with the news you've been vaccinated.
Queensland Health Releases “For The Love Of” Campaign Encouraging People To Get Vaccinated
Queensland Health releases pro-vax campaign. Confirms that interstate tourists can still f@ck off.
