AiMCO Announces New Member Webinar To Deep-dive Into The Intricacies Of Influencer Agreements

AiMCO Announces New Member Webinar To Deep-dive Into The Intricacies Of Influencer Agreements
B&T Magazine
Edited by B&T Magazine



The Australian influencer marketing council (AiMCO) announced its new ‘Influencer Agreements 101’ webinar – a deep-dive into influencer agreements between brands and influencers, or their agencies.

Lead image: Tegan Boorman, guiding council chair, AIMCO.

The webinar, to be held on May 14, will explore the intricacies of legal and contractual agreements between brands, agencies and influencers, dissecting crucial elements of any arrangement, and best practices to ensure successful campaigns and avoid potential pitfalls.

The 45-minute webinar, led by AIMCO guiding council chair Tegan Boorman from Social Law Co., is set to cover a comprehensive range of topics around influencer agreements. This will include how to structure contracts to meet specific campaign objectives and deliverables, the need to understand the current branded content policies on TikTok and Meta platforms as well as key takeaways from Ad Standards complaints when negotiating influencer agreements, as well as tips for mitigating risk. Boorman will also provide real-life examples, highlighting the importance of compliance, and offer insights on best practice ad disclosure.

“Influencer marketing has emerged as a powerful tool for brands to connect with their target audiences authentically. To harness its full potential, understanding the legal and contractual framework is paramount. This webinar aims to ensure our members are equipped to successfully negotiate agreements that enable them to meet client expectations and mitigate risk, while continuing to build trust with their audiences,” Boorman said.

“This webinar is part of AiMCO’s ongoing commitment to provide value for our members. As the nation’s leading body for influencer marketing, we strive to ensure our members have an understanding of key legal issues commonly arising out of influencer marketing campaigns, and feel confident in negotiating deals with those issues in mind. As the influencer marketing space continues to evolve, and as regulators turn their attention to influencer marketing legal compliance, it’s more important than ever for our members to understand the issues that can arise, and how to mitigate risk,” said Patrick Whitnall, AiMCO managing director.

The webinar is the latest in a series of online education sessions, designed to provide key insights into influence marketing best practices.

The webinar is free for AiMCO members, and $100 (plus booking fee) for non-members.




Please login with linkedin to comment

AiMCO

Latest News

Connecting Plots Nabs Former Saatchi & Saatchi Leader Craig Page
  • Advertising

Connecting Plots Nabs Former Saatchi & Saatchi Leader Craig Page

connecting plots has announced Craig Page as the new Strategy Partner as Tim Collier departs to pursue new opportunities. Lead image: Craig Page, strategy partner, Connecting Plots. Craig Page, esteemed integrated strategist and founder of strategic consultancy WeirdWorks, joined Connecting Plots as a strategy partner to lead the company’s strategic services. Page, who founded WeirdWorks […]

One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?
  • Advertising

One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?

This International Biodiversity Day, ANP| WWF and BAR Ogilvy are reinforcing the importance of ‘The Endangered Typeface’ campaign to “protect all animal life”. When talking about the 6th mass extinction, can you really tell the difference a year makes? With the endangered typeface, a living font created in 2023 in a partnership with Associação Natureza […]

“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results
  • Advertising

“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results

On Tuesday, 21 May, the Advertising Council Australia (ACA) will host an all-industry webinar to reveal the findings of the second Create Space census. Close to 2,500 professionals from advertising, media, and marketing participated in the anonymous census in November 2023, providing an updated picture of the industry’s demographics and experiences of diversity, equity, and inclusion. […]

Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’
  • Advertising

Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’

Kieran Moore is one of Australia’s most experienced public relations leaders, having most recently served as the CEO of public relations, government relations, experiential and design for WPP AUNZ, following a six-year stint as the CEO of Ogilvy PR. Now as the director and principal at comms and reputation management consultancy Brangwin and Moore, which […]

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
  • Advertising

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC

Following global expansion and continued strong local demand Zitcha appointed Josh Forsyth as APAC sales lead. Lead image: Josh Forsyth, sales lead, Zitcha. Australian-headquartered Zitcha, which operates across four continents in countries including the US, UK, Canada, New Zealand and South Africa, is looking to Asia as the next major emerging retail media market. In […]

Moët Hennessy NZ Adds Special PR To Agency Roster
  • Advertising

Moët Hennessy NZ Adds Special PR To Agency Roster

Special PR has been added to Moët Hennessy’s roster of communications agencies in New Zealand following a competitive pitch. Special PR will be responsible for integrated communications for Moët Hennessy across its luxury brands, including Cloudy Bay, Whispering Angel, Veuve Clicquot and Glenmorangie. The scope of work includes media relations, influencer marketing, content creation, events […]