Microsoft Advertising: “We Make The Complicated Simple”
Microsoft ads wants to make the complicated simple. The total opposite to Korean restaurant menus & the recent Yes vote.
Microsoft ads wants to make the complicated simple. The total opposite to Korean restaurant menus & the recent Yes vote.
Need reminding lots of people live outside the Surry Hills enclave? It's the regionals &, yes, they have almond milk.
Today, B&T TV's talking fragmentation & engagement. But not in a down-on-one-knee sense of the word.
How much was CTV responsible for Australia's record car sales in 2023? Or those horrible oversized American utes?
Getting hammered by the bosses over your ROI? Could AI work as a suitable and viable scapegoat?
Concerned by global warming yet ran the fans non-stop over summer? Add to the guilt with this read.
Thought experiential activations were all about getting clients tanked up on mid-strength beer? Think again.
With DMPs, CDPs & more, we've got all the TLAs in this story (that's a three-letter acronym, if you were wondering).
Automatic content recognition set to change the game for adland, just like the metaverse, web3 and AI.
Wonder what Confucius & Buddha thought about Qantas' frequent flyer scheme? Find out here!
Wonder what the world is like for those who turn left on aeroplanes? Discover it here.
Clean data, obviously, far better for marketing than dirty data, which sounds like a dodgy office-based video tape.
Engaging the audience is critical to journos, apparently. We'd thought self-loathing & alcoholism were key.
B&T was asking Menezes the important questions: red or white? And arancini balls or awkward-to-eat lamb kofta?
Here's everything you need to know about getting personalisation right, [Insert reader name].
Life's Good indeed for Teads bosses on the back of this LG partnership.
Ever wanted to dive deep into channel attribution? Consider this the perfect springboard.
Thought working at carsales would be as blokey as VB longneck and a pack of Winnie Blues? You're dead wrong.