Commission Factory & AGL Energy Ignite Strategic Partnership To Empower Australian Energy Consumers

Commission Factory & AGL Energy Ignite Strategic Partnership To Empower Australian Energy Consumers
B&T Magazine
Edited by B&T Magazine



Affiliate and partnerships marketing platform Commission Factory has announced a strategic partnership with AGL Energy, Australia’s pioneering energy provider with a rich history spanning 185 years.

This collaboration marks a significant milestone as AGL Energy embraces an advanced partnership platform for the first time, leveraging Commission Factory’s cutting-edge technology to scale and streamline its partnership channel.

AGL Energy, renowned for its commitment to powering Australian lives sustainably, offers a wide range of energy and telecommunications services to approximately 4.3 million customers. As a company at the forefront of the energy transition, AGL is dedicated to decarbonisation and electrification, aligning with its ambitious Climate Transition Action Plan to foster a lower emission, affordable, and smart energy future.

The partnership with Commission Factory aims to target new customers across the breadth of customer segments by effectively presenting the full suite of AGL products, including internet services, through a sophisticated affiliate marketing strategy. To enact this strategy, AGL offers partners a tiered commission structure that rewards them for promoting AGL’s diverse product offerings, from energy bundles to telecommunications services.

In addition, affiliates will benefit from a 30-day tracking cookie period, access to a broad range of up-to-date banners, and the opportunity for custom marketing collaborations, further enhancing the partnership program’s appeal.

This collaboration represents a convergence of innovation and tradition, as both Commission Factory and AGL Energy bring their respective expertise to the table. Commission Factory’s platform will provide AGL with a comprehensive suite of tools to manage and optimise its affiliate program, driving growth and enhancing customer engagement.

AGL digital sales lead Ina Brodhal said: “We’re genuinely enthusiastic about our collaboration with Commission Factory and the innovative opportunities it offers for audience engagement. The integration was seamless, setting the stage for a promising future as we tap into their extensive network and technical expertise to expand our brand.”  

“We are excited to partner with AGL Energy, a company that shares our passion for innovation and excellence,” said Kate Eringa, client strategy manager at Commission Factory. “This partnership is a testament to the power of affiliate marketing in connecting brands with consumers in meaningful ways. We look forward to supporting AGL’s mission to provide Australians with sustainable energy solutions”.

AGL Energy’s move to partner with Commission Factory underscores its commitment to embracing new technologies and platforms to better serve its customers and stakeholders. Through this partnership, AGL aims to further solidify its position as a leader in Australia’s energy sector, delivering value to its customers and contributing to a sustainable future.




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