This Is Not A Brand Campaign: SAE Partners With Town Creative & Branding To Champion Its Creators
What happens when a creative educator does its own brand campaign? Discover…
What 2021 Taught Us About Premium Digital Advertising
Has 2021 passed you by quicker than 2020 did? Here's all you…
DoubleVerify’s Video Filtering Leads To 62% Fewer Quality Violations On Video Ads
DoubleVerify today announced that, in just four months since introducing DV Video…
How To Win With Video Advertising In 2021
Here are must-read tips on how to win with video advertising. Sadly,…
Video Advertising Set To Outpace The Market In 2021
Video investment continues to significantly outpace the rest of the ad market…
Video Marketing 101: The Do’s And The Don’ts
Here are the dos and don'ts of video marketing. Some of the…
The Video Ad Market Is Booming: How Do You Make The Most Of It?
Columnist says the video ad market's booming. And by that we mean…
Digital Bucks Advertising Slowdown: IAB
Here's an authoritative report from the IAB. Well, the bits B&T actually…
Brightcove Debuts New Monetisation Feature
Brightcove debuts monetisation feature, as the "z versus s" debate in monetisation…
The Future Of Video: How To Succeed Across All Platforms
Want to see into the future but don't have a time machine…
Ads From Major Brands Are Funding An Illegal Piracy Site
Ads are allegedly funding an illegal piracy site. Which is good news…
Consortium Of Australian Publishers And Telaria Launch Programmatic Video Marketplace For Premium Content
Software platform Telaria and a consortium of Australian publishers, including Seven West…
“Prime Time Is Personal”: YouTube Tells Advertisers To Embrace Changing Viewer Habits
B&T was a lucky attendee at this YouTube event last night; breaking…
Snapchat Updates Bidding And Beefs Up Video Creative Options In Major Shake-Up Of Ads Business
Snapchat unveils new upgrade to snare even more of your ad dollars.…
Video Marketing 101: Make The Most From Your Campaign
Want to turn your hand to video marketing? The first step's to…
PwC Removes Nielsen And OzTAM Numbers In Updated Facebook Report
Much like a vampire or Grant Denyer's career, this PwC report fiasco…
ThinkTV: Facebook/PwC Report Is Hiding The Real Issue
This Facebook/PwC drama has dominated the headlines. What we need is another…
Report: Premium Video Growing Ever Stronger As It Becomes More Addressable And Data-Driven
A rise in targeted and addressable advertising? Who would've ever thought it!
“Agencies Just Want To Win A Cannes Lions Award”: How Simple In-House Video Content Can Deliver Results
Yes, this article comes with a rather controversial headline. That's three today…
Report: Video On The Rise As Content Based Marketing Starts To Reap Reward
A dramatic increase in the prevalence of video marketing has meant brands…
What Video Trends Can We Expect In 2019?
Look, it's the second trends report B&T's running today. And, yes, still…
IAB Takes Aim At Nielsen’s Video Measurement Standards
More proof the IAB has had an absolute gutful of Nielsen's video…
Hardie Grant Media Acquires Motion Content Studio, Sherpa
Hardie Grant Media has today announced the acquisition of a majority shareholding…
Study: More Than 60% Of Video Plays Will Be On Mobile By Mid-2018
Got some spare desks around the agency? Perhaps contemplating a video department?…
Is It Possible To Achieve Brand Loyalty With Millennials?
Are Ys loyal to anything other than smashed avo on gluten-free artisan…
Millennials The Trendsetters For Media Consumption
Deloitte’s Media Consumer Survey is always a rich vein of superlative nuggets.…
78% of millennials will only work for firms they view as innovative
A huge 78% of millennials, otherwise known as Generation Y, believe they…
