Digital advertising has managed to continue to show steady growth, despite a challenging market.
In a new report released by the IAB, prepared by PwC, online advertising was shown to have reached $2.381b for the September quarter.
This accounted for three per cent quarter on quarter growth and 6.5 per cent year on year, which according to the IAB, “bucked the overall advertising slowdown”.
When broken down into general display, classified and search & directories, each category continued to grow steadily, with search maintaining its spot as the dominant earner.
For general display, video was the main driver, growing to reach $413m for the quarter and accounting for 48 per cent of the total display spend.
The research also showed the rise of Connected TV to be impacting overall ad spend. Connected TV is now the leading device for video inventory expenditure, going from 31 per cent in the previous quarter to 38 per cent for September.
This was followed by desktop (34 per cent) and mobile (28 per cent), which each saw slightly decreased expenditure.
Programmatic continued to surge ahead, with publishers reporting 36 per cent of all digital inventory was sold programmatically in the quarter.
This, in turn, led to a decline in agency direct buys, which reduced to 47 per cent.
Just over half (51 per cent) of professionals who have been working remotely do not yet feel safe and happy to return to their co-located workplace, according to a survey of more than 3,000 working professionals by recruiting experts Hays. Of these, Western Australians are the most confident, with 73 per cent of those who […]
Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]
Following a period of sustained growth and client wins, B2B technology marketing consultancy, Splendid Suggestions, has laid some solid foundations to support the business through the next phase of growth. Off the back of a number of organic referrals from Australian–based clients sharing success with global counterparts, Splendid has recently appointed London-based Jess Littlewood (right, pictured), to lead the UK business and grow the new regional team. Of the appointment, Tim Sands, Co-Founder and Managing Director of Splendid says “Jess […]
VMG Digital, which creates bespoke, mobile-first video creative, optimised for social media platforms, today announces it has been appointed as a global Creative Marketing Partner for the TikTok Marketing Partner Program. Since launch in August 2020, the TikTok Marketing Partner Program gives brand marketers access to tools to create, measure and optimise ad campaigns on […]
Independent media agency MediaSmiths today announced the appointment of senior media executive and former insights lead for independent agencies and direct clients at Nova Entertainment, Natalie Murray, as a new Senior Account Planner/Buyer. Murray will be responsible for end-to-end management, planning and buying for several of the agency’s key clients, ensuring outcomes are delivered. She […]
IAB Australia today announced Playground xyz and Are Media (formerly Bauer Media) as the winners of its inaugural IAB Australia MeasureUp Awards. Selected by the members of the MFA Interactive Committee, the winners will present their research during the 4th Annual MeasureUp conference which begins today. Playground xyz was awarded Best Advertising Effectiveness for its […]
Stockland has partnered with Sydney-based presenter, stylist and author Jules Sebastian on a six-part Instagram TV recipe series – with episodes released monthly – in an effort to inspire customers to create healthy, easy-to-make meals from their kitchens at home. The series kicked off this month with an online demonstration from Jules on making the […]