Programmatic Retail OOH Delivers During COVID-19
Nothing brings results like programmatic & outdoor. Well, not the static, poster billboards, with them, you're f@cked.
Google Presses Play On Programmatic Audio
If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.
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IAB Australia Calls On Industry To Adopt Programmatic Transparency Standards
IAB calls for programmatic transparency standards. Stops short of calling for a ban on the buzzword "buyer personas".
Publishers Receive 51% Of Programmatic Ad Spend, So Where Does The Rest Go?
B&T's gone undercover for this special report. Although we do look like a park flasher in the raincoat & fake moustache.
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The TV Era Isn’t Over, It’s Just Getting Started
This expert says the TV era isn't over, it's only getting started. An idea which could possibly make a great TV show.
Partner Content
Programmatic’s Shaping Up Digital OOH In Australia: What Publishers & Buyers Need To Know
See this as your authoritative cheat sheet to programmatic and digital OOH. Add an adulterous affair for added "cheat".
Partner Content
Save Dollars And Increase Trust With A Private MarketPlace
Private marketplaces are apparently set to be the hot trend of 2020. So, check out B&T getting in early with this read.
Partner Content
Digital Bucks Advertising Slowdown: IAB
Here's an authoritative report from the IAB. Well, the bits B&T actually understood appeared authoritative.
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Zenith Report: 69% Of Digital Media Will Trade Programmatically By 2020
Utterly confused by programmatic? Hope it'll just go away? Well, this new report may make for gloomy reading indeed.
Programmatic Perils Cost Spotify $14.5M
When it comes to the perils of programmatic, it would appear Spotify's definitely not on song.
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The Mobile Screen Comes Into Sharper Focus For Marketers: PubMatic
In further proof that programmatic and mobile are the Fred Astaire and Ginger Rogers of advertising, comes this report.
Consortium Of Australian Publishers And Telaria Launch Programmatic Video Marketplace For Premium Content
Software platform Telaria and a consortium of Australian publishers, including Seven West Media, Network 10, SBS, Foxtel...
Bench Signs On As Tyro’s Programmatic Partner
Bench and Tyro sound like they could be Angelina Jolie's kids, but as you'll discover here, it's B&T trying to be funny.
Pixalate Says 30% Of Programmatic Ad Impressions In Australia Are Invalid… So Is Online Advertising A Scam?
Well, this puts the fraudulent cat amongst the programmatic pigeons. Or, is that programmatic cat & fraudulent pigeons?
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Forget ROI, What About The Return On Time Invested?
ROTI may sound like a delicious Indian flatbread, but as you'll discover here it's another marketing acronym to digest.
Partner Content
Out With The Old Programmatic And In With The New AR/VR
This may come with a lot of acronyms like AR, VR and the IoT, but as you'll discover, it's not painfully boring.
Former NewsCorp And SpotX Exec Joins Domain As Programmatic Sales Director
Christopher Blok proves he's one of the few people that actually understands programmatic after snaring new Domain role.
In-App Programmatic: What It Is, How It Works And Why It’s Taken Off
Does wondering how in-app programmatic works keep you awake at night? Could be that, or just indigestion.
