Ads From Major Brands Are Funding An Illegal Piracy Site

Ads From Major Brands Are Funding An Illegal Piracy Site
SHARE
THIS



Questions are being asked after it was revealed an illegitimate streaming service that plays pirated content was displaying legitimate ads from well-known global brands.

The service in question, TeaTV, shows pirated content from the likes of HBO and Netflix, as well as bootlegged versions of popular movies.

Its app is available for download on Android, Windows or MacOS.

teatv

But despite the fact the service is clearly illegal, TeaTV curiously still displays ads alongside its pirated content.

Additionally, a recent report from CNBC found advertisers on the platform include big brands such as Pandora, TikTok, Yahoo Mail, Kia and Amazon.

There is no suggestion these brands knowingly placed their ads on TeaTV, but as the CNBC report points out, the revelation highlights the complexities of the digital content supply chain.

And according to ad fraud investigator Dr Augustine Fuo, this also does not mean the “ad tech platforms and exchanges were aware [TeaTV] was using their code to run ads”, he said on LinkedIn.

Fuo also pointed out most of the site was not able to use the ad tech code for long, with most of the platforms cutting ties with the site in October 2019 – when the CNBC story broke.

With advertisers and the wider public seemingly now aware of the site, these revelations could spell the beginning of the end for the piracy service.

On Reddit, some users have reported the site to be down and the app unavailable for download, while others reported it to be running as normal.

The TeaTV Twitter and Facebook accounts also both appear to be down.

 

Please login with linkedin to comment

Piracy Streaming Video

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]