Man of Many is a 100 per cent carbon-neutral digital publisher, certified by Climate Active.
Achieving that certification is not as simple as buying some carbon credits and calling it a day. Instead, it involves a comprehensive process of measuring the carbon footprint, including all Scope 1, 2, and relevant Scope 3 emissions, then devising and implementing an emissions reduction strategy, including initiatives like energy-efficient lighting, transitioning to renewable energy sources, and minimising business travel.
Man of Many also operates “comprehensive” recycling protocols in its office to minimise waste and promote the reuse of materials. It even runs regular internal training sessions to educate its staff on sustainability practices. By 2027, it hopes to reduce its total emissions by 30 per cent and hopes to go further than being carbon neutral and be truly net-zero emissions by 2030.
Man of Many is developing a supplier engagement policy to collaborate with businesses that share its commitment to sustainability. It also prioritises sourcing products from Climate Active Certified suppliers, further reducing its environmental impact and rewarding good corporate citizenship.
But it’s more than that, Man of Many is showing the media industry that it is possible to run a media business of significant scale and be committed to genuine, tangible climate action. Plus, this stance is proving financially prudent for Man of Many with more than four-fifths of its readers taking action to lead a more sustainable life and more than three-quarters of them willing to pay more for products made by brands that practice sustainability. The only question is, what’s stopping you?
Resolution Digital Australia is shining bright as a true powerhouse in the digital landscape!
In 2024, it welcomed 41 new clients while boasting an incredible 99 per cent retention rate—talk about commitment to client success.
With its clever “Evolution Framework”, it is not just keeping up with the digital curve; it is ahead of the game, helping clients fine-tune their current strategies while gearing up for future challenges.
Resolution offers a one-stop shop for all things digital, from creative design to optimisation and media measurement. Tools like the “ROI Optimiser” and “Media Maximiser” ensure that brands get the most bang for their buck. Plus, with the “Pathways Data Warehouse”, clients have access to more than 1,870 metrics, delivering real-time insights that make decision-making a breeze.
This data-driven strategy is all about optimising campaigns while keeping a sharp focus on privacy—especially as we navigate the cookie-free future.
But it doesn’t stop there. Resolution Digital also shares its wisdom with the industry, churning out guides and eBooks on hot topics, including SEO, AI and eCommerce. Its innovative solutions and thought leadership in privacy and personalisation empower clients to shine in an ever-evolving digital world.
Thanks to Resolution, clients are not just amplifying their digital presence; they’re also gaining a trusted partner in this competitive market.
Every CMO in Australia is being challenged to do more with less.
In the rush to drive operational efficiencies and effectiveness gains, companies have spent millions on martech, fuelled by the Kool-Aid dispensed by software vendors and consultancies. But, as Gartner data shows, most features are never used (more than 60 per cent and rising), and they often fail to realise the desired ROI.
CHEP Network won new retained work and projects from 11 major new clients, including the likes of Samsung, Tourism & Events Queensland, Michael Hill, Sydney Airport and Tourism NT. Briefs helped clients with digital experience and transformation, eCommerce, martech transformation, content supply, website and analytics.
The work delivered impressive results. CHEP Network helped Samsung lift its ROI from marketing and Michael Hill deliver 186 per cent above forecasts on the launch of a digital-only engagement ring brand. CHEP also helped Danone and Nutrica with huge lifts in their key metrics, too.
CHEP’s efforts have been rewarded with awards across the world, making the agency a standout for digital transformation in this market.
Broadsheet is a household name in Australia’s cultural landscape, raking in 3 million online visits per month. With first-hand insights into the issues facing the Australian culture, arts and hospitality industries, Broadsheet taps into local and national stories, like Adelaide’s hospitality and live entertainment’s fight for survival.
The media platform is both a leader in cultural storytelling and a major advertising vehicle. During the judging period, 95 per cent of Broadsheet’s revenue came from advertising. The media platform worked with 280 clients on 346 branded content campaigns. Client retention rose from 43 per cent to 50 per cent. In addition, Broadsheet launched 15 new products using Instagram features, resulting in more than 25 million views on Instagram Reels.
Key to Broadsheet’s reach is its innovation and bold leaps into new areas, like its recent step into creating immersive brand experiences. Leveraging the platform’s authority in food and drink and expertise in cultural storytelling, Broadsheet ran seven successful brand activations with the likes of Amazon Prime, The Body Shop and Up Bank.
To help Disney+ launch the second season of The Bear, Broadsheet collaborated with three top sandwich delis to create their own versions of the hero sandwich in the series—Carmy’s Italian Beef Sandwich.
Over 25,000 sandwich lovers lined up online and in real life, and all of the sandwiches sold
out in seconds. The accompanying content included a recipe video with Hector’s Deli chef Dom Wilton, which helped the activations go viral. The campaign achieved a social reach of over 1.1 million and 300,000 video views.
For the first time, Broadsheet hosted an event as part of the Melbourne Food & Wine Festival, bringing together lunchtime favourite Hector’s Deli and South Yarra institution France-Soir for a limited range of sandwiches.
To launch the event series, a cinematic trailer was produced, which went viral and became the most-viewed Broadsheet video of all time with over 1.3 million organic views. The event itself was a sell-out success, becoming one of the fastest-selling events on the 2024 Melbourne Food and Wine Festival program.
You might think that selling beer would be the easiest job in the world. But you’d be wrong. In fact, Lion’s enviable stable of beer brands was not doing quite as well as it should have. But now they’re back. And it’s all thanks to the boldness and sharp thinking of its refreshed marketing team.
But let’s set some context. The overall beer market is in decline, with easy-drinking and ostensibly “better for you” RTDs and seltzers storming the market. Plus, the remaining beer drinkers were moving away from brands like XXXX and Tooheys, opting for cloudier pints of more contemporary beers.
An operational reorientation and long-term brand strategy rethink were required. But this success was three years in the making with a sales and supply chain shift from customer-led to consumer-led. It established ‘Connections’, a team of in-house brand, creative and media experts to boost the quality of its marketing product. It also streamlined its agencies to work over the whole portfolio rather than individual brands and narrowed its portfolio from more than 20 brands to six priorities.
XXXX was repositioned to champion Queensland’s unique way of life with the ‘Life’s Good When You Give A XXXX’ platform. The iconic ‘I Feel Like A Tooheys’ jingle was resurrected and the ‘beer of teamwork’ position was brought to life with the NSW Blues singing it in the sheds following the 2024 series win.
There were smaller successes, too. Hahn has been on a roll, Hyoketsu has grown remarkably quickly. Guinness owns the winter and St Patrick’s Day. Stone & Wood has gone from strength to strength, too. The result? The marketing team has seen seven straight months of Lion market share growth with sales revenue climbing impressively considering cost of living pressures and a declining beer market.
Lion was back with a bang this year. We’ll drink to that.
Ideally has snagged the title of Marketing Technology Company of the Year, and it’s no surprise why!
This innovative SaaS platform is shaking up the way advertising and marketing pros access consumer insights, making it faster and more affordable than ever. With its clever approach, users can test ideas early in the creative process for ten times cheaper than traditional research methods. This agile strategy empowers brands to refine their concepts with data-driven confidence, all while keeping creativity flowing.
Over the past year, Ideally has seen some serious growth, expanding its customer base to more than 110 companies across Australia and New Zealand, and about 25 per cent of users are so thrilled with the platform that they’ve upgraded their subscriptions.
Big names including CHEP Network, DDB and M&C Saatchi have endorsed Ideally, along with industry legends like Brent Smart and Adam Ferrier. Plus, Ideally’s presence at major events such as SXSW Sydney, not to mention its own “Ideally World” event series, cements its role as thought leaders in the insights space.
By making consumer research quick and actionable, Ideally is turning insights into a creative tool for modern marketers.
BMF’s human operating system is made up of three radically simple values—Cheeky, Gutsy and Humble.
The agency codifies these values into everything it does, from training to recognition to experiences.
The biggest contributor to reinforce BMF’s values and behaviours has been its employee recognition platform, BRAVO, which is part game, part digital wall of recognition designed to help staff feel more connected to where they work and who they work with.
BMF invested hundreds of thousands into training and development during the judging period, including 517 hours of internal and 242 hours of external training.
Other initiatives include a diversity index to improve the agency’s diversity IQ, menopause leave, and a new ‘shiftinternship’ partnership with D&AD. The agency has career trackers, cross-cultural consultants and a return-to-work program for staff on parental leave. Flexible work, onboarding, interview training and succession planning are hard-baked into the BMF culture.
It’s little wonder why BMFers have an average tenure of four years, while senior leaders tend to stick around for an average of eight years.
Avenue C was built on the premise that if you hire experienced people, people who have had their own career journey and developed their own style, you will create powerful work.
With each employee boasting at least 10 years of industry experience, a work/life balance that accommodates family and health responsibilities is deeply entrenched in the agency’s workings.
Avenue C is clear about its values. No ambiguity or beating around the bush here. In turn, the agency’s staff feel valued and heard.
Avenue C’s DE&I policy backs its commitment to maintaining a diverse workforce. With recruitment practices targeting unconscious bias, flexible working to accommodate those with dependants and initiatives such as the monthly SBS Diversity Training, the agency takes intentional steps to ensure the agency is one where people like to work.
Initiatives like a 10am start on Mondays and meaningful goal-setting sessions vow to support employees to find their place and reignite a love for the industry many had once been passionate about but found increasingly difficult to manage.
What’s more, Avenue C is an open book with pricing and policies readily available. This is so the agency can be media-neutral and make the right decisions for brands.
Morag Cahill, media director, joined Avenue C in 2022 after hearing “elusive whispers that the work/life balance actually rang true there”.
With two kids and fearing that the media industry might not be sustainable long-term, Cahill walked into Avenue C hoping for a change and found kindred spirits there.
“The culture at Avenue C means those responsibilities aren’t hidden Monday to Friday,” she said.