Brightcove Debuts New Monetisation Feature

Brightcove Debuts New Monetisation Feature

Video hosting platform Brightcove has officially launched its new SaaS-based OTT platform, Brightcove Beacon.

Brightcove Beacon allows customers to deliver OTT experiences on a breadth of devices, with the flexibility of multiple monetisation models to fit any business need.

As consumers continue to shift their viewing habits, broadcasters, content owners, and Pay-TV providers are seeking new business models and technology in an effort to stay relevant to their audiences.

The continuously expanding list of viewing devices is a challenge for many content owners, and Brightcove Beacon addresses this by allowing customers to launch content to multiple platforms simultaneously.

Additionally, with multiple paths to monetisation, including advertising, subscription, freemium, and authentication models, Brightcove Beacon helps customers to launch and monetise video content across mobile, web, connected TV, and smart TV all from one platform.

Brightcove Beacon allows customers of all industries to deliver content to multiple devices and platforms to increase audience reach. With Brightcove Beacon, new and existing customers are seeing the advantage of quickly launching multiple apps across platforms and devices with the added benefit of staying up to date with the latest app store requirements.

“We are excited to see our customers launch content quickly and easily across devices and platforms with Brightcove Beacon,” said Brightcove chief product officer Charles Chu.

“The OTT landscape is evolving and isn’t a one size fits all category anymore; viewers have increased expectations and appetites for watching videos while consuming content on a growing list of devices. Brightcove Beacon helps customers reach new viewers across more devices and expand their ability to protect and monetize their video content.

“For TN Marketing, Pelmorex, and CBN, Brightcove Beacon is the flexible platform that fits their needs and we are thrilled to partner with all three companies as they work to expand reach, monetize, scale, and get to market quickly with new apps.”

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