Canva Moves Into Video

Canva Moves Into Video
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Canva has unveiled a slew of new offerings, including video editing features, as the company prepares for 2020.

At the top of the list is Canva Video, which aims to bring Canva’s simple graphic design tools to the rapidly growing video space.

“Our mission is to empower everyone to design anything without any complex software or having to go to different sources for different elements. We’re bringing the same experience to our video editing tool,” said Canva co-founder and CPO Cameron Adams.

“This means we take stock video, soundtracks, layouts, typography, animations and integrate it into one experience.”

The offering will include “thousands of free stock videos, hundreds of free music tracks and thousands of free animated stickers”, according to Canva.

Along with Canva Video is a new platform for third-party apps, Canva App, which the design business says will “simplify design and publishing workflows with new integrations”.

“We want Canva to be a one-stop-shop for all design needs,” said Canva lead for Apps Seb Ruiz.

“Canva users across the globe will now be able to unlock their design and publishing potential with today’s launch of Canva Apps, an initial collection of third party integrations and extensions designed to boost the Canva experience they know and love.”

Canva Apps comes with over 30 partnerships, including Google, Dropbox, Facebook and Instagram to give users enhanced editing and publishing tools.

There will also be a host of new partnerships and integrations coming for Canva in 2020 and beyond.

The Canva ‘Button’ enables online platforms across the web to the ability to integrate Canva’s design features.

Another significant announcement made by the company was regarding the ‘one per cent’ pledge.

It’s a move that has been made popular by the likes of Salesforce and Atlassian, where businesses pledge one per cent of equity, profit, time and resources.

“Companies have a huge role to play in helping to shape the world we live in and we feel like the 1% Pledge is an incredible program which will help us to use our company’s time, resources, product and equity to do just that,” said Canva CEO and co-founder Melanie Perkins.

“We believe the old adage ‘do no evil’ is no longer enough today and hope to live up to our value to ‘Be a Force for Good’.”

 

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