GroupM Hires Former Amazon Ads Global Head Of Services

GroupM Hires Former Amazon Ads Global Head Of Services

Marc Lomas will lead GroupM’s retail media arm as ad spend in the sector soars.

GroupM has appointed one of the industry’s top retail media executives to lead its commerce and retail media business in Australia and New Zealand.

Marc Lomas, who joins as managing director of commerce, spent seven years at Amazon Ads, most recently as the agency sales lead in Australia and previously as its global head of services for its demand side platform (DSP). He has previously held senior roles at IPG Mediabrands programmatic arm Cadreon and UM.

Lomas will be charged with leading and growing GroupM ANZ’s push into retail media, a booming sector of advertising that accounts for US$120 billion in investment globally and is forecast to grow in Australia by 20 per cent to A$1 billion this year.

Although Amazon Ads accounts for the lion share of retail media spend, large retailers including Woolworths, Coles and David Jones are investing heavily into their retail media offering, and media agencies and owners have been growing their retail media capabilities for several years.

Amazon Ads in Australia is led by former Mediacom ANZ CEO William Pang.

Lomas will join the GroupM executive committee, reporting to CEO Aimee Buchanan, and working with the teams in EssenceMediacom, Mindshare and Wavemaker, and GroupM’s performance business Nexus and data consulting arm Acceleration.

“Commerce is a massive growth area and key strategic area of focus for us. We are investing in building out this critical specialist capability to support our clients on their commerce ambitions and navigate the rapidly evolving landscape,” Buchanan said.

“Marc is an incredible talent in this space, with unmatched global and local expertise. He brings a unique blend of agency and platform experience that will enable us to elevate our strategic capability, whilst also connecting into the vitally important media ecosystem.”

Lomas added: “I’m thrilled to join GroupM to continue and expand its Commerce capabilities. The evolving landscape of commerce and retail media demands constant innovation, and GroupM’s dedication to this evolution is truly impressive. 

“I’m excited to build upon the team’s strong foundation and deliver transformative solutions that help our clients navigate a rapidly changing landscape and shape the next era of media and commerce.”




Please login with linkedin to comment

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]