Fours Ps? Five Ps? Nine Ps? Is it even about Ps? Put (there’s one) the customer at the centre of everything you do. If there’s one thing marketing knows how to do and that’s put a spin on things. B&T is here to divine the truth from the hyperbole and host the debates on what works and what doesn’t. Hear from the biggest CMOs, the boffins with the baselines and the strategy behind some of the most amazing marketing campaigns, platforms and movements the profession has ever seen. B&T is the only place for marketing news.