Advertising will be available on Stan Sport in 2025, marking the first time advertisers will be able to plan and execute a single campaign across Nine’s entire total television platform, which includes the 9Network, 9Now and Stan Sport.
Stan Sport brings a lineup of premium sporting events, with comprehensive international and domestic rugby, including the Bledisloe Cup, Super Rugby, and the upcoming British and Irish Lions Tour, plus all four tennis Grand Slams, the world’s premier football club competitions with UEFA Champions League, a broad array of quality motorsport, as well as world-leading MMA and fight sports programming.
New Stan Tribes audience segments allow for more targeted marketing to dedicated sports fans, while a low ad load ensures the platform remains premium.
The addition of advertising on Stan Sport will allow advertisers to reach audiences across Nine’s live broadcast, live streaming and on-demand platforms, offering unprecedented ease, efficiency, and effectiveness in campaign execution, creating the most powerful Total Television platform in Australia.
The announcement of advertising on Stan Sport comes as Nine introduces Nine’s prime-time television inventory into the 9Galaxy platform meaning campaign delivery is 100% guaranteed, no shortfalls, no makegoods. This allows Nine to introduce converged trading across all Television platforms.
Nine has announced that 9Galaxy+ is in the early stages of development, a next-generation platform that promises to revolutionise the way advertisers manage cross-platform campaigns. It will be the first fully integrated trading platform that enables advertisers to buy audiences across all of Nine’s platforms – live broadcast, live streaming, on-demand and SVOD, and ultimately Nine’s Total Publishing and Total Audio assets through a single, unified interface.
Built to streamline operations, 9Galaxy+ will integrate directly with Nine’s Customer Relationship Management (CRM) system and will leverage real-time audience insights via Nine’s Adobe CDP. This advanced integration will allow for better-informed buying decisions, ensuring that every campaign is optimised to reach the right audience at the right time, in the right context.
“The introduction of Stan Sport into Nine’s Total Television platform allows brands to reach even more Aussies and creates new opportunities for premium integration,” said Michael Stephenson, Nine’s chief sales officer. “9Galaxy+ is our most significant technology project to date – a platform where every agency and client will have open, direct access to Nine’s inventory, trading systems, and pricing. We’re giving marketers unprecedented control over their campaigns, making it easier to plan, buy, and optimise across multiple channels”.
“We reach consumers at scale, we provide premium content, a unique data proposition, and we have world-class technology. It’s never been more important to invest in full funnel marketing solutions and Nine is the perfect partner to help deliver better business results”.
