Atomic 212° Wins BMW Group’s Media Planning & Buying
Following a competitive pitch process with representation from major agency groups, BMW Group Australia has appointed Atomic 212° as the lead agency to manage their media planning and buying.
The appointment is effective from January 1st 2021 and is a testament to Atomic 212°’s data-led smarter, faster and accountable media model. The account will sit within Atomic 212° Melbourne under the leadership of managing director and partner, Claire Fenner, alongside general manager, Rory Heffernan.
Barry O’Brien OAM, Atomic 212° chairman and partner, said of the appointment; “BMW Group brands are at the forefront of luxury and global innovation. We are delighted to partner with such an incredible business.
“The media landscape is constantly evolving at great speed and Atomic 212° was proud to demonstrate a creative media buying approach through our smarter, faster and accountable media model.
“With an emphasis on data, technology and modelling combined with creative media ideas our integrated media model is a powerful approach that consistently delivers results for our clients, and we look forward to leveraging this approach for BMW Group Australia.
“Congratulations to the team, I couldn’t be prouder.
“With an emphasis on data, technology and modelling combined with creative media ideas our integrated media model is a powerful approach that consistently delivers results for our clients, and we look forward to leveraging this approach for BMW Group Australia,” O’Brien said.
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