A Hire Calling: It’s B&T’s Best Of The Best People & Culture Leaders!
There's more to HR than filing tax summaries and handing out cardboard…
Atomic 212° Aces Tennis Australia Pitch, Appointed Media Agency Of Record
Atomic 212° nets the Tennis Australia account as staffers quake at expenses…
What The Media Industry Doesn’t Hear
Read the article and you will understand the cleverness in Angus's headline!
Red Rooster Launches New Cheeseburger In Spot Via Leo Australia & Atomic 212°
B&T always pleased to see ads for cheeseburgers doing the rounds. Not…
The Neurodiversity Opportunity: Why Australian Media Agencies Can’t Afford To Wait
It's very rare Australians actually want to hear other Australians half way…
UM, PHD & Nunn Media Finish 2024 On Top For New Business As $1.67B Worth Of Accounts Change Hands
It was pitches galore in 2024, so here's B&T revealing who won…
What Sydney & Melbourne Can Learn From The Adelaide Fringe Festival
Think all South Australia has to offer is red wines and green…
Fast 10: Rory Heffernan’s Journey From Burgeoning Rockstar To Media Agency Boss
When asked about his new French overlords, all Heffernan had to say…
Streamers, Liberals & Banks Set The Tone In B&T’s February New Business Winners
Who was popping the Champagne last month? Or suitably equivalent non-alcoholic alternative.…
Who Are The Agencies Supporting Labor And The Coalition In The Election?
B&T has still heard no word about the agency that is gunning…
Publicis Acquires Atomic 212°
It's Champagne, roses and chocolates all round in Pyrmont and The Rocks…
B&T’s Ones To Watch: Media Agencies
Bored of the tennis post-Kyrgios exit? Why not check out media agencies…
Performance Marketers Are Dead, Long Live Performance Marketers
Performance marketers, much like print titles, aren't dead yet - despite what…
It’s B&T’s Biggest Winning Agencies Of 2024!
Ever think there's just not enough award ceremonies in adland? Here's a…
Mindshare Romps To New Business Success, Half Dome Top-Preforming Indie, Initiative Feels Pinch From Global Amazon Loss
New COMvergence data shows which Aussie media agencies were hot in 2024…
Leo’s Suncorp Takeover & WiredCo’s Boosted Telco Deal Go For Gold In B&T’s New Biz Winners For November
Discover the agencies that flew in November. Alternatively the agencies that'll be…
Atomic 212° Expands Into Adelaide & Perth By Acquiring KWPX’s Media Business
Atomic 212° clearly excited by Perth & Adelaide markets given its acquisition.…
O’Brien Glass & Atomic 212° Expand 10-Year Alliance
There's arguably no brand in the world that loves bad weather and…
Chargrill Charlie’s Cooks Up New Partnership With Atomic 212°
Client of Atomic 212°? Got a pending lunch catch-up planned? Get set…
The Problem Of Only Showing Up When Someone’s Already Got Their Wallet Out
Atomic 212°'s SEO head says marketers are only interested in consumers with…
Atomic 212°’s First Employee Rory Heffernan Promoted To CEO
Atomic 212°'s longest serving employee promoted to agency CEO. It's almost the…
Atomic 212°’s Barry O’Brien Jumps For The Kids
Atomic 212° boss takes a huge leap to raise money for sick…
Claire Fenner Bids Farewell To Atomic 212° After 10 Years
Claire Fenner nabs the long service leave cheque & heads for the…
Ashleigh Carter On Embracing Challenges & Driving Change: B&T Chats With New General Manager For Sydney At Atomic 212°
B&T's chatting with Atomic 212°'s delightful new Sydney GM, Ashleigh Carter.
Huge Global Wins For WPP & iProspect See Them Sweep All Comers In September’s New Business Wins
There's no actual medals handed out for agency of the month. But…
Atomic 212° Sydney Appoints Ashleigh Carter To General Manager
Carter celebrates a decade with Atomic 212° with a promotion. We hope…
KA-CHING! Here Are B&T’s Best Of The Best Media Investment Chiefs
It's adland's top 10 media investment chiefs. You know, the ones you…
B&T’s Agency Scorecard: Atomic 212°
Atomic 212° is Australia’s largest independent media agency and, some might say,…
It’s B&T’s Best Of The Best Media Agency New Business Whizzes!
The media agencies would never win new business without this lot. Here,…
GWM Pumps The Brakes On Nunn Media, Atomic 212° Drives Off With Media Account
Reports suggest Chinese-made EVs set to overtake our roads. Here's hoping your…
Atomic 212° Promotes Lorraine Woods To Chief Investment & Trading Officer
A promotion & a new hire at Atomic 212° today. Thankfully not…
Atomic’s Barry O’Brien To Perform Death-Defying Leap & Raise Money For Kids Cancer Charity
Barry O'Brien set to dive from seven-metre platform for charity. Hoping to…
Industry Reacts To Google’s Backflip: ‘Why Switch Off The Cash Cow’, ‘Cookies Are Doomed Either Way’ & ‘Multi-Touch Attribution Sucks’
B&T's probing adland's brightest on Google's cookies backflip. With more time we…
CFOs & CMOs Must Agree On Metrics & Success: Cannes Veteran Barry O’Brien Gives His Take On This Year’s Festival
The Atomic head honcho gives us his Cannes takeaways. Denies rumours he…
Best of the Best: Here Are The Media Planning Directors Leading Some Of The Sharpest Minds In The Industry
B&T's counting down the top 10 media planners in the land! And…
Atomic 212° Nabs Sylvia Pickering From Mindshare
Atomic 212° nabs rival for Melbourne GM role despite fishing rod with…
O’Brien Drives In A New Direction With First Campaign Aimed At Younger Audience
Live in a rough neighbourhood? Experience drive-bys? Enjoy driving in hail storms?…
