What The Media Industry Doesn’t Hear
Read the article and you will understand the cleverness in Angus's headline!
Red Rooster Launches New Cheeseburger In Spot Via Leo Australia & Atomic 212°
B&T always pleased to see ads for cheeseburgers doing the rounds. Not…
The Neurodiversity Opportunity: Why Australian Media Agencies Can’t Afford To Wait
It's very rare Australians actually want to hear other Australians half way…
UM, PHD & Nunn Media Finish 2024 On Top For New Business As $1.67B Worth Of Accounts Change Hands
It was pitches galore in 2024, so here's B&T revealing who won…
What Sydney & Melbourne Can Learn From The Adelaide Fringe Festival
Think all South Australia has to offer is red wines and green…
Fast 10: Rory Heffernan’s Journey From Burgeoning Rockstar To Media Agency Boss
When asked about his new French overlords, all Heffernan had to say…
Streamers, Liberals & Banks Set The Tone In B&T’s February New Business Winners
Who was popping the Champagne last month? Or suitably equivalent non-alcoholic alternative.…
Who Are The Agencies Supporting Labor And The Coalition In The Election?
B&T has still heard no word about the agency that is gunning…
Publicis Acquires Atomic 212°
It's Champagne, roses and chocolates all round in Pyrmont and The Rocks…
B&T’s Ones To Watch: Media Agencies
Bored of the tennis post-Kyrgios exit? Why not check out media agencies…
Performance Marketers Are Dead, Long Live Performance Marketers
Performance marketers, much like print titles, aren't dead yet - despite what…
It’s B&T’s Biggest Winning Agencies Of 2024!
Ever think there's just not enough award ceremonies in adland? Here's a…
Mindshare Romps To New Business Success, Half Dome Top-Preforming Indie, Initiative Feels Pinch From Global Amazon Loss
New COMvergence data shows which Aussie media agencies were hot in 2024…
Leo’s Suncorp Takeover & WiredCo’s Boosted Telco Deal Go For Gold In B&T’s New Biz Winners For November
Discover the agencies that flew in November. Alternatively the agencies that'll be…
Atomic 212° Expands Into Adelaide & Perth By Acquiring KWPX’s Media Business
Atomic 212° clearly excited by Perth & Adelaide markets given its acquisition.…
O’Brien Glass & Atomic 212° Expand 10-Year Alliance
There's arguably no brand in the world that loves bad weather and…
Chargrill Charlie’s Cooks Up New Partnership With Atomic 212°
Client of Atomic 212°? Got a pending lunch catch-up planned? Get set…
The Problem Of Only Showing Up When Someone’s Already Got Their Wallet Out
Atomic 212°'s SEO head says marketers are only interested in consumers with…
Atomic 212°’s First Employee Rory Heffernan Promoted To CEO
Atomic 212°'s longest serving employee promoted to agency CEO. It's almost the…
Atomic 212°’s Barry O’Brien Jumps For The Kids
Atomic 212° boss takes a huge leap to raise money for sick…
Claire Fenner Bids Farewell To Atomic 212° After 10 Years
Claire Fenner nabs the long service leave cheque & heads for the…
Ashleigh Carter On Embracing Challenges & Driving Change: B&T Chats With New General Manager For Sydney At Atomic 212°
B&T's chatting with Atomic 212°'s delightful new Sydney GM, Ashleigh Carter.
Huge Global Wins For WPP & iProspect See Them Sweep All Comers In September’s New Business Wins
There's no actual medals handed out for agency of the month. But…
Atomic 212° Sydney Appoints Ashleigh Carter To General Manager
Carter celebrates a decade with Atomic 212° with a promotion. We hope…
KA-CHING! Here Are B&T’s Best Of The Best Media Investment Chiefs
It's adland's top 10 media investment chiefs. You know, the ones you…
B&T’s Agency Scorecard: Atomic 212°
Atomic 212° is Australia’s largest independent media agency and, some might say,…
It’s B&T’s Best Of The Best Media Agency New Business Whizzes!
The media agencies would never win new business without this lot. Here,…
GWM Pumps The Brakes On Nunn Media, Atomic 212° Drives Off With Media Account
Reports suggest Chinese-made EVs set to overtake our roads. Here's hoping your…
Atomic 212° Promotes Lorraine Woods To Chief Investment & Trading Officer
A promotion & a new hire at Atomic 212° today. Thankfully not…
Atomic’s Barry O’Brien To Perform Death-Defying Leap & Raise Money For Kids Cancer Charity
Barry O'Brien set to dive from seven-metre platform for charity. Hoping to…
Industry Reacts To Google’s Backflip: ‘Why Switch Off The Cash Cow’, ‘Cookies Are Doomed Either Way’ & ‘Multi-Touch Attribution Sucks’
B&T's probing adland's brightest on Google's cookies backflip. With more time we…
CFOs & CMOs Must Agree On Metrics & Success: Cannes Veteran Barry O’Brien Gives His Take On This Year’s Festival
The Atomic head honcho gives us his Cannes takeaways. Denies rumours he…
Best of the Best: Here Are The Media Planning Directors Leading Some Of The Sharpest Minds In The Industry
B&T's counting down the top 10 media planners in the land! And…
Atomic 212° Nabs Sylvia Pickering From Mindshare
Atomic 212° nabs rival for Melbourne GM role despite fishing rod with…
O’Brien Drives In A New Direction With First Campaign Aimed At Younger Audience
Live in a rough neighbourhood? Experience drive-bys? Enjoy driving in hail storms?…
“Decide What Success Looks Like For You; Don’t Let Anyone Else Decide For You”: Lorraine Woods On The Importance Of Charting Your Own Path
Atomic 212º's Lorraine Woods chats Women in Media & imparts top career…
Linear TV Decline ‘The New Norm’ But Will Other Brands Follow Pepsi’s Lead?
Marketers are ditching long-term brand stuff for short-term sugar hits, and TikTok…
Atomic 212° Locks Down Northern Territory Major Events Company Media Planning & Buying Account
Say what you want about the Northern Territory Major Events Company, but…
