Former Atomic 212 programmatic and trading manager Carl Clasio has joined Prophet in a new onboarding manager role, while Leo Roubos has joined as sales enablement and business development lead, working closely with newly appointed VP of sales and partnerships James Sawyer.
Both hires are in response to the growing client demand for Prophet’s offering, as the business continues to scale. It follows the recent release of Prophet AI – its new AI decision intelligence platform, which builds digital clones of organisations to simulate strategy. The AI agent, designed to simplify complex modelling, will soon be available exclusively to Prophet customers.
Roubos, who joined Sawyer in Prophet’s Sydney office, will lead revenue operations, growth and sales for the business, reporting to chief growth officer, Paul Veltman.
Clasio was most recently with Cremorne Digital Hub as a sales and partnerships lead. At Prophet, he will ensure smooth onboarding experiences and align technical workflows with client goals, reporting to chief operating officer Hamish Mogan.
Clasio brings expertise in media mix modelling, econometrics, programmatic advertising and omnichannel digital media activation. He comes to Prophet following a six-year stint at Atomic 212, where he was programmatic and trading manager, leading programmatic activities for clients, and liaising with digital trading partners for advertising solutions.
Clasio also has extensive marketing experience in the Philippines, working as a campaign manager for Amobee and as ad operations manager for Ambient Digital Group.
“We are thrilled to welcome Carl to Prophet. He will play a vital role in helping customers understand the Prophet model, making sense of their insights and feeling confident from day one. Having someone with Carl’s expertise guiding that early journey is a big win for our team and for the marketers we support,” Prophet’s chief operating officer Hamish Mogan said.
“Prophet is growing quickly, and the demand for clarity in marketing has never been higher. Carl is an important part of building the high-quality team that will support our customers as we scale. We’re excited to continue growing with talent of his calibre,” Mogan added.
“Coming from an agency background, Prophet provides the opportunity for me to use my expertise in omni-channel activations, as well as translating useful data to actionable insights. Prophet is an integral tool for marketers to finally answer the whys and hows of strategic planning. For me, that’s a huge marketing pain point, so I’m happy to be part of a team that will better guide clients to answers,” Clasio said.
Roubos brings expertise in AI start-ups, having built several go-to-market functions from scratch. He has joined Prophet from Fluency where he was part of the founding team and head of growth. He has also held sales roles at global organisations like Booking.com and Deliveroo.
“Leo brings that perfect mix of SaaS pedigree, start-up pace and a genuine problem-solver mindset to Prophet. He has a real can-do attitude and is already deep in building out our internal growth stack and RevOps engine. Culturally, he’s exactly the kind of person who lifts the team. Having him based in Sydney, alongside James Sawyer, strengthens our footprint as we push into the next phase of growth,” Prophet’s chief growth officer Paul Veltman said.
“Plenty of start-ups lead with hype and figure out substance later. Prophet’s done the opposite, putting mathematics at the centre of its focus and taking the time needed to build something genuinely innovative. Now that the hype is deservedly following, it couldn’t be a more exciting time to join the business,” Roubos said.
Prophet recently announced additional new hires to meet demand, including Sawyer – the company’s foundational hire in Sydney – and talent acquisition specialist, Bec Geyer, as its new head of talent and people, as it actively recruits for several roles. The company also added Phil Davis, VP global GTM at Google Cloud, to its advisory board, and Professor Andrew Gelman, of Columbia University, to its board.
Prophet is a decision intelligence company helping organisations build digital clones of their business to simulate strategy, optimise investment, and sharpen decision-making.
Both Clasio’s and Roubos’ appointments are effective immediately.
