Australia Will Be 55% Richer In 2066, But Who Is ‘Australia’?
Get that pay rise request in quick before the rest of your…
Australia’s Biggest Television Audience Isn’t Built On AFL Grand Final Day
Six million people could tune into the AFL Grand Final this year.…
Moments Vs Rituals: Traditional MMMs, Last Click Attribution ‘Dangerously Dishonest’
You know who isn't dangerously dishonest? Our accountant. Should anyone from the…
Prophet Adds BYD, MYOB & Endeavour Group To Growing Client Roster
Prophet adds three clients to its congregation.
Publicis Groupe Adviser To Help Prophet With US Expansion
After seeing the light, Rishad Tobaccowala joins Prophet board.
Prophet, BYD & Seven Research Finds Most Brands Investing In The Wrong Channels
Research finds marketing drives 40% of EV demand. What's driving the other…
The Boulder Problem: Marketers Are Spending More, Consumers Have Less. The Maths Don’t Math.
Jordan Taylor-Bartels dons his hat, picks up his whip and goes all…
MMM Isn’t Magic. It’s Maths.
For us journos, both magic and maths are virtually impossible. Numbers are…
Publicis vs TTD: Stop Crying Baby, It’s A Sign Of The Times
Adtech's current imbroglio is a sign of the times, writes Prophet's Taylor-Bartels…
Prophet Hires Lia Carruthers & Becky McMillan
After descending from on high, Prophet hires these two.
B&T’s Ones To Watch: Tech Companies
Forget Zuck, Bezos, Altman and Pindar, here are the tech folks you…
Prophet Welcomes Carl Clasio & Leo Roubos To Sales Leadership Team
These two see the light, repent for their sins and join the…
Prophet Unveils An AI Agent To Deliver Bespoke Insights & Predictions On Demand
Taylor-Bartels descends from the mountain, agent in hand, to solve your problems.
Prophet Hires Bec Geyer To Head Up Talent & People
Pictured in the background is the brick wall himself, NRL hardman Marc…
Prophet Appoints Global Google Cloud Executive Phil Davis To Advisory Board
Phil Davis denies coveting neighbour's oxen rumours and becomes prophetic addition to…
Prophet Appoints James Sawyer As Vice President Sales & Partnerships
Prophet finds new disciple in James Sawyer.
Prophet Recruits New Strategic Growth Lead Claudia Kidd
Claudia Kidd joins Prophet for strategic growth. Her knowledge of 19th century…
The CMO-CFO Power Couple: From Corporate Frenemies To Boardroom Besties
Do you have a corporate frenemy? And not just the person you…
Meta ROAS Inflation: ‘The Real Danger Is Meta Loses The Power Of Being Judge, Jury & Executioner Of Campaign Performance’
Meta accused of pumping ROAS numbers as B&T still waits for ROAS…
‘Digital Clones & Flight Simulators’: Prophet’s Jordan Taylor-Bartels On How AI Can Enhance Predictive Marketing Analysis
If digital clones and flight simulators sounds a bit Star Wars-esque, fear…
The Referee Problem: Why Marketing Measurement Must Be Independent
Prophet's Jordan-Taylor Bartels likes his measurement as we like our breweries, independent.
Prophet Hires Google Cloud’s Principal Architect Matthew Winter To Head Up Engineering
Winter's coming to Prophet sounds biblical & apocalyptic, but it's the arrival…
A Prophet Rises: How An Aussie Start-up Plans To Shake-Up Analytics & Take On MMM Giants
B&T chats with Prophet's founders on marketing mix modelling. Which will hopefully…
Prophet Achieves Global Certification For Security & Compliance Practices
Prophet announces its ISO 27001 certification for its Information Security Management Systems.…
Prophet Announces Hamish Mogan As COO And VP Of Marketing Science
Meta's Hamish Morgan resurfaces at the Melbourne-based marketing platform with the aim…
Media Bigwigs Bet On Predictive Intelligence Platform Prophet In $5M Seed Funding
Prophet, profit, geddit? Must be laugh-a-minute in this startup's office.
