Red Rooster (Reds) is calling out to burger lovers with the launch of its new Cheeseburger, brought to life in a campaign via Leo Australia and Atomic 212.
Spearheaded by a 15” TVC, the campaign via creative agency Leo Australia, is extended across online video, social and digital, with media and production by Publicis Groupe’s Atomic 212 and Prodigious Australia.
“We’re making a deliberate move into burger territory with something that’s familiar and unforgettable,” Ashley Hughes, CMO, Red Rooster said.
“The Cheeseburger is aimed at attracting new customers with a familiar cheeseburger flavour hit, while winning back lapsed fans, particularly 18–34-year-olds, with a new take on the crowd-pleasing classic,” Hughes added.
“This isn’t just a burger launch, it’s a brand statement. We’re showing Aussies that Reds is evolving, innovating and ready to satisfy their chicken cravings and take on the burger giants all in one go,” added Hughes.
Red Rooster’s new Cheeseburger is available from 2 July for a limited time at participating restaurants, plus drive thru, take away, click and collect, and delivery nationwide.
Credits:
Client: Red Rooster
Ashley Hughes, Director of Marketing, Red Rooster
Jane Hillsdon, Marketing Manager, Red Rooster
Julia Lo Presti, Senior Brand Manager, Red Rooster
Rebeccah Sowden, Assistant Brand Manager, Red Rooster
Stella Katsaros, PR & Communications Manager, Red Rooster
Creative Agency: Leo Australia
Group Business Director: Shae Jones
Business Director: Daniella Garabedian
Business Manager: Max Reiser
Creative Director: Michelle Walsh
Copywriter: Bill Scheggia
Art Director: Lewis Catalano
PXP Senior Integrated Producer: Laura Midalia
Production Company: Prodigious
Director: Josh Logue
Executive Producer: Tim Pietranski
Producer: Lucy Burne
Media Agency: Atomic212
