BMW’s Alex McLean On Champagne Moments, Intentional Branding & The Most Popular Name For A MINI
B&T understands McLean grimaced upon boarding the white Camry for this vid.…
Scooter Drives Off With BMW Group Creative Services Work Across ANZ
Other than maybe an airline, every agency wants a fancy car brand…
BMW Calls In The Heavyweights For Super Bowl, As Christopher Walken, Ashley Park & Usher Star
The German car marque pulls in serious A-list clout for its Super…
Atomic 212° Retains BMW’s $20M Media; Drives Off With The NZ Business, Too
It's käsespätzle and kartoffelpuffer in the Atomic 212° offices today as the…
QMS Partners With NAB, BMW And More For SXSW
As Sydney prepares for the start of SXSW (South by Southwest) Sydney…
“Duplicitous Advertising!” Climate Activists Subvert 400 Billboards With Spoof Ads
Have your rivals pinched all the big spending car clients? Turn your…
BMW Partners With Opera Australia
Opera Australia arguably not doing much for its highfalutin, snooty reputation with…
Australian Golf Signs BMW Australia As First Joint Major Partner
Unfortunately, B&T's annual staff golf day was again marred by allegations of…
Clems Retains BMW’s & Mini’s Creative In Australia
Clems celebrating with some kartoffelpuffer and bratkartoffeln today after retaining BMW Group…
“Electric!” Arnie’s BMW Super Bowl Ad Drops
Arnold Schwarzenegger proves he's got the Midas touch for BMW. Despite Terminators…
Arnold Schwarzenegger Once Again Delivers Comedy Gold For BMW’s Super Bowl Teaser
Arnie? Tick! Funny? Tick! Easily the best 40-seconds you'll have all day?…
BMW Stuns Tech Event Onlookers With Colour-Changing Car
Do you constantly misplace your car in the Westfield carpark? This colour-changing…
New Confused.Com Study Shows BMW Is The World’s Most Photographed Car Brand
Study finds BMW is the most photographed car brand. And it appears…
Atomic 212° Wins BMW Group’s Media Planning & Buying
Atomic 212° snares BMW's media amid reports Barry O’Brien spotted wearing lederhosen…
Kiwi BMW Campaign, Via Pead, Inspired By Amsterdam’s Red Light District
Agency evokes Red Light District for car activation. Surprisingly, the easily upset…
Germans Reveal Funny Side, As BMW And Mercedes Play For Laughs In Latest Campaigns
Here's proof that the Germans do actually have a sense of humour.…
BMW Sydney & MINI Garage Sydney Appoint FORWARD Agency To Handle Social Media Account
FORWARD Agency staff politely reminded not "to mention the war" after snaring…
“Everything That’s Wrong With Design!” BMW Unveils New Logo & People Hate It
Slightly daggy but overly expensive car brand attempts to get "jiggy with…
BMW Australia Partners With D’Marge To Race The Manly Ferry
A BMW is set to race a Manly ferry. And, judging by…
BMW Unveils New X5 With ‘Illuminated Landscapes’ Photo Series Via Clems Melbourne
If the Germans do anything well, it's cars. Well, that said, their…
BMW Teams Up With The Story Lab To Showcase BMW Genius
Are you overpaid? Do colleagues consider you a bit of a wanker?…
BMW Unveils Live Sydney Activation Via Clemenger
Work close to Sydney's CBD? Why not cajole colleagues to this activation?…
Clems Melbourne Lands BMW’s Creative
Clems Melbourne wins BMW's creative which, arguably, is better than BWM Dentsu…
BMW Puts Creative Account Out To Pitch
Agencies warned to brush up on their Nürnberger rostbratwursts & Dunkelweizen after…
Accenture Interactive Extends Digital Content Agreement With The BMW Group
Have you dismissed the consultancies as nothing more than a "flash in…
Starcom Snares Former BMW Marketer Stuart Jaffray As Melbourne MD
Like a festival of people named Robert, former BMW marketer Stuart Jaffray…
Poll: BMW Drivers Voted The Rudest On The Road
B&T's editor often receives abuse, insults, even 'the finger' from motorists. And…
BMW Social Media Campaign In Strife With The Ad Standards Bureau
This BMW ad has divided the B&T office today, and we've been…
Vizeum Retains Media Account For BMW Group Australia
B&T's editor would love a Bimmer, but has to settle for his…
Seven Makes Room For Michael Usher, Pushes Melissa Doyle To Sunday Night
Seven's new recruit already eyeing the plum jobs at the network. Is…
UK Artist Itch to Headline ACRA Awards
The entertainment line-up for the 26th annual Australian Commercial Radio Awards (ACRAs)…
Melissa Doyle For The Drive Home On Smoothfm
smoothfm announced that Melissa Doyle will be heard in Drive for two…
