Ask the Brits and they’ll tell you the Germans can be a dowdy, humourless bunch with a predilection for pinching hotel sun loungers.
However, two new campaigns from German carmakers BMW and Mercedes suggest they could possibly possess a funny bone after all.
When you think upmarket European cars, typically humour isn’t the first tool in the marketing kitbag.
The new Mercedes-Benz ad highlights the benefits of its online showroom that, unlike coffee choices and restaurant menus, takes away the hassle of decision making.
Set to Johnnie Taylor’s 1969 classic Just The One, the work is by Publicis UK and does appear to be aimed squarely at a UK audience. Check it out below:
https://youtu.be/W0K5IFuBn0Q
Meanwhile, the usually stuffy BMW marque has unveiled a new piece of work that’s not really in keeping with its marketing mantra.
It shows a young man barely pass his learners test only to become a driving maestro once he steps behind the wheel of a brand new BMW 4 Series.
It’s definitely a slick looking car and B&T’s quick Google search discovered the 4 Series’ starting price in Australia is a cool $90,000. So, not too sure too many learner drivers could afford one.
Anway, check out the fun below:
