BMW Group has appointed incumbent agencies, Clemenger BBDO and Colenso BBDO, as the creative lead agencies responsible for brand and retail marketing for BMW and MINI in Australia and New Zealand respectively.
The win will see Clemenger BBDO and BMW Group Australia partner to support the growth of the BMW and MINI brands in Australia and New Zealand, well into the future.
Clemenger BBDO was originally appointed to the business in 2018.
Clemenger BBDO Melbourne Group CEO, Jim Gall, said, “We’ve enjoyed a fantastic relationship with the BMW Group Australia team since we first partnered with them four years ago, and couldn’t be happier to be extending that relationship and continuing the great work we have been doing.”
