BMW Teams Up With The Story Lab To Showcase BMW Genius

BMW Teams Up With The Story Lab To Showcase BMW Genius
SHARE
THIS



The Story Lab has created a new series of content to showcase the BMW Genius program and engage customers with vehicle features and technology.

The content features real BMW Geniuses – the dedicated experts who set BMW dealerships apart from other luxury car brands by guiding customers through every aspect of the vehicle.

View the new BMW Genius campaign here.

Showcasing four different vehicles and scenarios across the breadth of the BMW range, the video content shows the BMW Geniuses taking customers on a bespoke test drive.

Each scenario highlights the unique nature of a BMW customer’s experience, whilst explaining key features and technology in an entertaining way.

BMW Group Australia general manager marketing Tony Sesto said: “We’re delighted with this new content series.

“Our brief was to push the creative beyond presenting BMW Geniuses in the dealership and showcasing just how unique a test drive with a BMW Genius can be.”

“The video series shows customers on an actual test drive and highlights the bespoke nature of the BMW Genius experience,” said Sesto.

The Story Lab executive producer Sarah-Jane Sands said: “We’re extremely excited to reunite with BMW for the Genius 2 content, and are grateful for the creative freedom we had to push the concept into this fun and entertaining space.

“We feel the content speaks for itself in illustrating just how valuable a test drive with a BMW Genius can be.”

Credits:

BWM Group Australia

Sales channel development, market implementation manager: Belinda Arthur

Customer relationship manager: Con Papadopoulos

Retail marketing coordinator: Stefan Osellame

The Story Lab

Executive producer: Sarah-Jane Sands

Senior project manager: Donna Sutherland

Producer: Simon Hoy

Director: Marco Damiano

Please login with linkedin to comment

BMW The Story Lab

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]