BMW Stuns Tech Event Onlookers With Colour-Changing Car
Love the car but not its colour? Fortunately, German automaker BMW might soon have a solution for you.
The BMW iX flow featuring innovative E Ink technology has opened completely new ways of changing vehicle appearances.
E Ink technology allows vehicles to change colour in line with drivers’ aesthetic preferences and environmental conditions. An unprecedented offering of personalisation in the area of exterior design.
As such, the BMW Group is further driving the development of this technology so that personalisation is maximised both in the exterior and interior of future production vehicles.
Taking centre stage at the CES tech conference in Las Vegas, BMW unveiled the iX flow to a mesmerised crowd.
Switching between shades of black and white, the electrophoretic technology on display was truly an astounding digital experience to behold.
Frank Weber, member of the board of management, BMW AG, said, “Digital experiences won’t just be limited to displays in the future, there will be more and more melding of the real and virtual.”
“With the BMW iX Flow, we are bringing the car body to life.”
The impressive fluid colour changes are made possible by a specially developed body wrap that’s tailored precisely to the contours of the all-electric sports vehicle.
When stimulated by electrical signals, the electrophoretic technology brings different colour pigments to the surface.
Stella Clarke, head of project for the BMW iX Flow featuring E Ink added, “This gives the driver the freedom to express different facets of their personality or even their enjoyment of change outwardly, and to redefine this each time they sit into their car.”
Though aside from aesthetics alone, variable exterior colour has the power to increase efficiency.
Taking into account the different abilities of light and dark colours to reflect sunlight and absorb thermal energy, selective colour change can help cut the amount of cooling and heating required from air conditioning.
Also notable, the electrophoretic colouring technology is based on E Ink that’s used in Amazon Kindles.
Just as the Kindle has, the BMW iX Flow surface contains millions of microcapsules with a diameter equivalent to the thickness of a human hair.
Each of these microcapsules contains negatively charged white pigments and positively charged black pigments which change by electrical field stimulation.
Latest News
International Olympic Committee Launches Winter Olympics Film In Support Of Beijing Games
Had enough of pretending to like tennis? Get set to pretend to like winter sports with the Games a mere nine days away.
TV Weatherman Delivers His Own “Warm Front” After Farting Live To Air
If farts aren't funny, why is there a massive factory in China turning out whoopee cushions by the truckload?
“They Can Have Rogan Or Young. Not both!” Neil Young Takes On Spotify & Attempts To Silence Joe Rogan
Don't know who Neil Young even is? Go through your parents' record collection and look for the one called "Harvest".
Ogilvy Promotes Devika Bulchandani To Global President
Devika Bulchandani named Ogilvy's new global president. Better still, she knows her Austrians from her Australians.
R/GA Launches Indigenous Social Good Platform With Hip Hop Artist Nooky On Australia Day
We may not all agree on the merits of Australia Day, but at least we can all agree on this top initiative.
Lisa Wilkinson Gets Roasted Online Over COVID-19 Comments
Lisa Wilkinson roasted over recent COVID comments. Husband set to make a dick of himself anytime soon.
Fabulate Hires Marie Galinsky To Head Up Melbourne Sales
Fabulate may sound like a washing aid for stubborn stains, however, it is in fact a content marketing platform.
The Privacy Sandbox: A Gamechanger For Publishers
Yes, this article is a little on the techy side which can mean two things - slight boredom, guaranteed confusion.
Infosys And Tennis Australia Go Beyond The Court With Inclusion Initiative
If there's one thing for sure, this year's Australian Tennis Open probably won't be remembered for the actual tennis.
Mila Kunis & Demi Moore Star In Hilarious Super Bowl Work For Home Internet Provider
Nothing screams Australia Day like two Hollywood stars starring in a Super Bowl ad, does it? Well, at least it's funny.
Consumer Connection Is The Missing Link To Brand Survival
Got a barbie planned for today? Why not liven up the conversation by dropping tips from this consumer connection piece?
User Privacy Heats Up As Google Analytics Declared Illegal In The EU
Being the cool cats we are, B&T doesn't want to look like a tech blog, despite this having a real tech bloggish feel.
Media.Monks And Gorillas Unveil Strange Film About A Forgotten Cabbage
Counting the hours to the long weekend (if you do even celebrate it)? This seven-minute nonsense is a top time killer.
“Defending Truth Is Biblical”: Hillsong Pastor Slams Media’s Reporting Of Church Festival
God reportedly listening to Black Sabbath & Iron Maiden as Christian rock proving an earache for the Earth's creator.
People Aren’t McHappy With McDonald’s After It Painted Over A Much Loved Mural With A Burger Ad
Macca's in the UK panned for its latest campaign. Which, if anything, means one less Cannes entry form to fill out.
Viewers Spot An Awkward Detail In Tom Brady Crypto Commercial
Crypto joins COVID, housing prices and the new Adele album as the most boring topics to be discussed around barbecues.
Sydney FC Launches AR Stadium Reveal Experience Via 7DX
Sydney, 25th January 2022. Sydney FC has turned to Augmented Reality to give fans an early glimpse into their new home ground and let people find their favourite view of the action.
“Filthy Aussie Covid Carriers” The Project’s Steve Price Kicks Off Over Potential Travel Restrictions
Miss The Project last night because you were too busy watching the tennis? Relive the best bits here.
Liquor Barons Launches Digital Engagement Campaign With Komo
Western Australian retailer Liquor Barons has partnered with audience engagement platform Komo to make weekly bottle shop runs more special. To launch its new engagement hub, the team at Liquor Barons are giving away a $5000 audio package through an Aussie Slang trivia challenge for users. Hub visitors can also engage in a Gage Roads […]
Pet Circle Announces New Brand Platform & Campaign Push ‘Pet Better’
Everyone loves the office dog until it's time to clean up the faeces, don't they?
World Leaders Sent Urgent Messages By Australian Lamb
Xi Jinping misses out on a lamb ad that could've read: "Hey Xi, our nuclear submarines know if you've been eating lamb."
Reports: Aussie Matt Eastwood To Depart Global CCO Role At McCann Health
Is expat Matt Eastwood set to return home? And, how shocked will he be at the price of truss tomatoes & lamb chops?
IPG Announces Its Team Dynamic Will Handle Production & Operations For BMW Group In Australia
Interpublic Group has announced that Team Dynamic has been appointed the regional production and operations partner for the BMW Group in nine markets following a competitive multi-agency pitch. The win consolidates remit across eleven markets with IPG, following Team Dynamic’s appointment as production partner in Japan and India in early 2021. New markets include Australia, […]
Matt Papasavva Promoted To MD Of This Is Flow
Matt Papasavva named MD Of This Is Flow in the exact same week the men's toilet has decided not to flow.
“Get Your Wallets Ready!” Nike’s Limited Edition Louis Vuitton Collab Is About To Go To Auction
Take being the office wanker that everyone secretly hates to new heights in these limited edition Louis Vuitton Nikes.
Drumstick Release New Plant-Based Ice Cream For Summer
Do Drumsticks leave you bloated, gaseous & farty? Good news for you & those around you with a new plant-based version.
How To Navigate A Post-Cookie World
A cookiless future was the buzzword of 2021. And it appears we've still not managed to kill it into 2022.
Even On A Shoestring, Ryan Reynolds Again Delivers An Advertising Masterclass
Who doesn't love Ryan Reynolds? Well, apart from his competitors and rival agencies who probably detest him.
Food Tech Company All G Foods Appoints The One Centre As Brand Agency
Aussie food tech company and meat-free specialists, All G Foods, has commissioned Sydney-based agency, The One Centre to lead the positioning and branding for its stable of brands. The One Centre will now be responsible for all of All G Food’s positioning and branding, as well as that of plant-based ‘meat’ brand Buds, creating the […]
M&C Saatchi Sydney Ramps Up Creative Offering With Five Recruits
M&C Saatchi announces five new recruits and not a moustache, ironic T-shirt or a pair of Birkenstocks between them.
