Vizeum Retains Media Account For BMW Group Australia

Vizeum Retains Media Account For BMW Group Australia

BMW Group Australia has announced that incumbent Vizeum will remain its media agency partner, following a closed pitch process.

The BMW Group Australia media account includes both the BMW and MINI brands, and has been held by Vizeum in Australia since 2012.

The decision follows a closed pitch process which commenced in March and was managed by AuditStar (UK).

BMW’s general manager of marketing, Stuart Jaffray, said: “We genuinely appreciate and respect the hard work and thinking that was provided by all four of the pitching agencies during the process.

“It was a close decision, however, Vizeum was able to demonstrate a level of thinking and consumer insight that we believe will help us to push our brand forward over the next five years as we launch a range of new ultimate driving machines into the Australia market.”


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