BMW Group Australia has announced that incumbent Vizeum will remain its media agency partner, following a closed pitch process.
The BMW Group Australia media account includes both the BMW and MINI brands, and has been held by Vizeum in Australia since 2012.
The decision follows a closed pitch process which commenced in March and was managed by AuditStar (UK).
BMW’s general manager of marketing, Stuart Jaffray, said: “We genuinely appreciate and respect the hard work and thinking that was provided by all four of the pitching agencies during the process.
“It was a close decision, however, Vizeum was able to demonstrate a level of thinking and consumer insight that we believe will help us to push our brand forward over the next five years as we launch a range of new ultimate driving machines into the Australia market.”
