BMW Group Australia has announced that incumbent Vizeum will remain its media agency partner, following a closed pitch process.
The BMW Group Australia media account includes both the BMW and MINI brands, and has been held by Vizeum in Australia since 2012.
The decision follows a closed pitch process which commenced in March and was managed by AuditStar (UK).
BMW’s general manager of marketing, Stuart Jaffray, said: “We genuinely appreciate and respect the hard work and thinking that was provided by all four of the pitching agencies during the process.
“It was a close decision, however, Vizeum was able to demonstrate a level of thinking and consumer insight that we believe will help us to push our brand forward over the next five years as we launch a range of new ultimate driving machines into the Australia market.”
The Monkeys has been named Effective Agency of the Year at the 2020 Australian Effie Awards, scooping four Golds, two Silvers and one Bronze across three clients, Beam Suntory, NRMA Insurance and Telstra. One Gold was awarded to BMF for ALDI Australia for ‘ALDI Good Different’, which also went on to win the coveted Grand […]
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