The BMW Group has extended its relationship with Accenture Interactive to support the BMW and MINI brands through the delivery and support of content and features across their digital channels worldwide.

Accenture Interactive is working side by side with the BMW Group’s digital teams, combining data, technology and creative services to put experiences at the centre of the brand’s communication.

It is tailoring digital content to local requirements in multiple languages across 120 countries and delivering relevant advertising across all its channels, including search and social.

Additionally, Accenture Interactive is providing 24/5 market coaching and support services for BMW and MINI markets worldwide.

Anatoly Roytman, who head up Accenture Interactive in Europe, Africa and Latin America, said: “Brands like BMW and MINI have the foresight to plan for customers’ evolving expectations of the brand’s experience.

“It is an exciting time to innovate and succeed in creating human-led experiences for customers, whether via digital or real-world touchpoints.

“As BMW’s and MINI’s experience agency, we can offer a new horizontal structure and connected approach to making creative and memorable customer experiences online and to build brand equity.”